We had the good fortune of connecting with Bill Ludlow and we’ve shared our conversation below.
Hi Bill, what principle do you value most?
“Expect It” has been such a powerful mental theory throughout my life. I call it The Law of Expectation which states:
“The degree to which you expect something to happen, WITH PASSION, it will.” Let’s break that down:
Something – It’s up to you. What do you want?
Degree – To what degree are you willing to commit to that something?
Expect – How much do you believe that there is a probable occurrence?
Passion – Can you generate a strong and powerful emotion?
Happen – It’s magical. If you get behind your something, commit to it with a high degree, expect a high probable occurrence, and generate passion…. Happen, It will.
The funny thing is that a defined, clear path is not necessary and timing does not have to be pushed. Rather, the right path and right time will be defined through the use of the Law of Expectation. Some examples through my life have been:
When I went to summer camp near Estes Park, CO as a kid I fell in love with the mountains. I began to expect to live near the mountains one day and now live in Golden, CO.
When I heard that the company I was working at in Oklahoma had acquired another company that had a facility in Denver I expected to be a part of that plant in Denver. About a year later I was the Plant Manager at that facility.
With my belief in the positive of cannabis and as it unfolded as a legitimate, legal industry I expected to play a role. I founded CRATIV Packaging, an ancillary business supporting the cannabis industry through research, development, and manufcturing of child resistant packaging.
Some things I EXPECT for CRATIV:
I expect for CRATIV to be known as thought leaders and innovators
I expect us to partner and win together to end a prohibition
I expect challenges, hard work, and the need to pivot at times
I expect us to adjust fast to changing circumstances
I expect our customers to enjoy working with us
I expect us to build true relationships with our customers. Not just ones where we are building “business relationships” but also ones where we truly make friendships
I expect success for the company
I expect personal fulfillment for everyone on our team
I expect us to have fun together
I expect many celebrations
What should our readers know about your business?
On Monday, December 1st, 2014 I arrived in Denver, Colorado for a temporary work assignment as a Plant Manager at a medical device manufacturing facility in Englewood, Colorado. On Friday, December 5th I went to my first cannabis dispensary. At that time I didn’t even know that there were different types of cannabis (sativa / indica) and everything in between. The budtender explained that to me and I asked for a little bit of sativa, hybrid, and indica to try. At checkout he had 3 small ziplock bags for each strain of flower (what I knew as bud) and put them all inside a plastic bottle of which I’d never seen before. It was strange and I wondered why I’d never seen a package like this before. Of course I soon learned that it was called a “Pop Top” container and was child-resistant as required by Colorado law for cannabis products. I went back to my little corporate apartment and started thinking…
How could I support the safe and effective maturation of the cannabis industry? I drew on parallels to all I had learned about operating in the highly regulated industry of medical devices. As I spoke with some individuals with experience in the cannabis industry I learned that packaging had been a significant challenge. Colorado has always been a thought leader in regards to cannabis legalization and regulatory control. In the 2013 timeframe, certified Child-Resistant packaging requirements were introduced into cannabis regulations in Colorado. Most of the certified child-resistant packaging available at that time was designed for pills. Hence began what will be the most innovative time in history as it relates to the development of child-resistant packaging. You see there are now all types of new form factors (flower, edibles, vapes, pre-rolls, concentrates, etc.) for which a typical pill bottle does not provide effective branding and retail shelf presence. Hence began my formal market research, development of design inputs, and literally diving into the cannabis industry.
At CRATIV, We are your total Packaging Solution
We Listen – We are experts at packaging, packaging regulations, and packaging solutions for the cannabis industry. We will listen to the needs of our customers.
We Innovate – We were born from innovation. Our innovations are rooted in supporting the cannabis industry. We will strive to always be one step ahead of our competition with new innovation.
We Partner – We are true partners with our customers, suppliers, distributors, and others to support the success of our businesses together. People associated with us are happy when we reach out to check in and don’t hesitate to reach out to us when they need help.
We Win Together – If we listen, innovate, and partner…. WE WILL WIN TOGETHER! Win. Win. Win.
Where are we? In 2014 I began to expect to be a part of the cannabis industry. Now, we have innovative, premium packaging solutions to support the industry. Our manufacturing capacity is in place. Our supply chain is set up. Our mission is defined. We have a solid team in place. We are 100% ready to deploy. We have developed a strategic plan to win business in our niche market of custom packaging solutions for manufacturing and cultivation brands in THC and CBD. We will provide speed to market, top-tier customer service, and user-centric environmentally conscious designs for our customers.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’d have them take the light rail from the airport to the iconic Denver Central Station, meet them there and walk over to the Oxford hotel for some cocktails at the bar. Then we would head over to Peak Dispensary on Broadway to get some top shelf flower and cannabis treats. Next would be a stop at Angelo’s Taverna on 6th Avenue for some baked oysters and amazing Italian food. I would make sure to take them to the Atomic Cowboy on East Colfax for breakfast biscuit cuisine and then spend the morning at the Denver Botanic Gardens. We would take the back way up to Breckenridge on Hwy 285 through Fairplay with a side trip up Kite Lake Road out of Alma for the amazing views of 3 14er’s (Mt. Democrat, Mt. Cameron, and Mt. Lincoln). Then we would drive and spend a couple of nights in Breck to ski or hike depending on the season. Martini happy hour and dinner at the Blue River Bistro and a trip to the Breckenridge Distillery would be on the list. On our way home I’d take the back way and go by Keystone, A-Basin, and over Loveland Pass. Then back through Idaho Springs for a stop at Beaujo’s Pizza. There would be a trip to Edwards Meats in Denver to pick up some bacon wrapped filets and a peach / rasberry pie. A home cooked meal at our home in the Golden foothills would round out the trip!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My grandfather Norman Westphal was my primary role model after my Dad passed when I was only 9 years old. I followed in his footsteps to become a Professional Engineer. With that background I built on my engineering experience in the medical device field giving me the confidence to step up, take the risk, and dive into founding my own business. My wife Stacey is my ROCK. She reels me in at times and is always my go to for vetting thoughts I have, venting, helping me stay on track and providing the calm and love through the roller coaster of being an Entrepreuner. The CRATIV team is amazing. We enjoy working with one another and are a well oiled machine!