We had the good fortune of connecting with Ty Ono and we’ve shared our conversation below.
Hi Ty, is there something you believe many others might not?
I disagree with the conventional business strategy of focusing on promoting yourself as being “better” than the competition. In doing so, you force your audience to make a mental comparison, namely, between you and whomever you’re claiming to be “better than” (i.e., apples to apples).
Consequently, the only way your audience is able to figure it out in their minds is by placing your competitor at the top and judging how you stack up against them.
Conversely, by focusing on demonstrating how you’re meaningfully DIFFERENT, you shift the way your audience perceives you in relation to your competitors (apples to oranges).
To this end, I believe one of the most effective ways to get your business to stand out is to position yourself to be beyond compare.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My branding agency, Greysn Business Identity Design, brands businesses, organizations, and professionals to matter most in the eyes, ears, minds, and hearts of the people they most want to attract. We accomplish this by focusing on showcasing our clients in a way that emphasizes how they’re different, not just better.
(Because in the end, people always remember “different” in a way they don’t remember “better.”)
The adage, “Nothing worth having comes easy,” definitely holds true for me. In the interest of full transparency, I had no formal education or training in what it is I currently do. I somewhat Forrest Gump’d my way into opportunities, which included offering to do projects for free in order to build my portfolio. Eventually, I was able to prove myself qualified and worthy of being compensated for my work.
Starting out as a solopreneur (aka, me, myself and I) I was well aware that success would not passively come to me, but rather I had to proactively chase after it. Knowing that my existing warm market of potential clients could only take me so far, I forced myself outside of my natural introverted tendencies and get involved with as many networking and professional organizations as possible. I’ve since expanded my participation in the business community to being a member of various boards and commissions.
I believe that success for any business is in no small part driven by how it is perceived. Regardless of what a business sells, be it a product or a service, it comes down to how much people know, like, and trust them enough to engage with, purchase from, and recommend them to others. Some of the most prosperous and enduring companies/businesses/professionals are able to achieve such status without necessarily being the “best.”
This is what having an impactful brand can help accomplish.
Hence, it’s my goal to enhance how my clients are seen, heard, and understood in a way that creates raving fans and loyal evangelists out of their target audience.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Let’s first assume that this week of fun takes place during the summer. Spending few days in the mountains is a given; one of them being Glenwood Canyon to go hiking at Hanging Lake and white water rafting down the Colorado River.
In the Denver area, we’d take in a Rockies game and take a tour of Empower Field (if it’s later in the summer, check out the Broncos’ training camp). And there are far too many bar and restaurant options amongst Cherry Creek, LoDo and the Highlands for me to be able to name. That being said, Angelo’s Taverna on 6th Avenue does have a great happy hour (along with the best Calamari Agro Dolce).
Lastly, we’d tool around Boulder that includes a trek along the Mesa Trail from Chautauqua to NCAR and/or Eldorado Canyon State Park, as well as exploring Pearl Street.
Who else deserves some credit and recognition?
Without hesitation, I give credit to my wife. She has been my biggest supporter throughout my entrepreneurial journey.
That being said, she is a very private person and is not into PDA, aka, public displays of accolades. (Therefore, you can just replay in your head any acceptance speech you’ve ever seen/heard in which the honoree effusively thanks their spouse).