Meet Amy Pojunas | CO-Founder and CEO

We had the good fortune of connecting with Amy Pojunas and we’ve shared our conversation below.

Hi Amy, what was your thought process behind starting your own business?
As a start-up company, we had many upfront details to vet prior to launching our CBD-infused protein bars to the market. We took our vision and conducted market research to validate our concept through primary and secondary research. We applied our learnings to our concept and continued validating along the way.

Our consumers are the backbone to building our brand. We always seek feedback and continue to evolve to best support our consumers.

Our thought process is to provide BETR products to our community and continue to serve them by supporting their needs.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
BETR CBD crafted CBD-infused protein bars with 20 MG CBD, plant-based protein, 10 grams whole grains, and is gluten free.

We crafted our CBD-infused protein bars with high quality ingredients being top of mind. We partnered with ingredient suppliers that we trust and provide high quality ingredients to ensure our quality standards are met. Testing for CBD content is very important in our industry. We openly share our CBD results with COA’s being hosted on our website.

I started my career 17 years ago in the food and beverage industry working with CPG companies and ingredient manufacturers. I have been fortunate to work with global CPG brands that have disrupted the food and
beverage market with innovative products and business models, causing significant shifts in the
industry landscape. Watching my customers launch new products in the market, share in their
excitement, and build consumer trust has prepared me to do the same- build a brand that is
relatable and that can be trusted.

My knowledge in the industry guided supplier selection and partnerships that we
know we can grow with. We leaned on suppliers and partnerships to deepen our knowledge
and improve our CBD protein bars. Areas that we didn’t have in depth knowledge of, we vetted
different companies to narrow into what was best for BETR CBD and our vision.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Shoutout to our incredible mentors, family, and friends! Your unwavering love, support, and encouragement has been the force behind our startup journey. Thank you for believing in us and guiding us towards success!

Website: https://betrcbd.com

Instagram: https://www.instagram.com/betr_cbd/

Linkedin: https://www.linkedin.com/company/betr-cbd

Facebook: betrcbd

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