We had the good fortune of connecting with Cord Coen and we’ve shared our conversation below.
Hi Cord, is there something that you feel is most responsible for your success?
I believe there are two things that factor into the success of our brand.
One: Our customers. Our customers love our products and are extremely loyal. They also give incredible feedback. As a business owner I believe the best think tanks are customers. They tell you clearly what they like and what they don’t, and give ideas that lead us to being the company we want to be. The key is to really listen to this feedback and continue to grow, expand and become better.
Two: Our team. We have an incredible group of people with whom I have the honor to work side by side. Some have been here for 17-25 years. Others that have newly joined are an amazing addition to the team. We have an incredible culture of clear, kind, motivated and fun people. We spend so much time at work I believe it is crucial to spend this time with amazing humans and professionals.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
ZENTS creates organic, result driven, clean body care and aromas. We partner with the top 5 star spas in the world to offer a wide range of beautiful treatments. We also partner with the top luxury retailers offering retail products to use at home and transform your everyday bathing ritual into a self-care and self-love spa experience from the comfort of your home.
We have 3 different collections at ZENTS.
ANTARA by zents is our pure, potent range of CBD topical and tinctures to help with stress, sleep and overall wellness. It has been an important collection, especially knowing how powerful CBD has been in my own wellness journey. I wanted to create the very best quality formulas using organic, Colorado-grown CBD extract that could truly make a difference for people, and that’s what we’ve done.
UNZENTED by zents is our unique scent-free line. It was initially created as a solution for the rising numbers of people with scent sensitivities and skin sensitivities. Soon it became a go-to for all the moments that require ultra-pure skin care, from flare ups of eczema, to migraines, to major events like pregnancy, menopause, and cancer. Surprisingly, some of Unzented’s biggest fans are fragrance lovers who want great products that don’t clash with their signature perfume.
BESPOKE by zents. This collection of body care and fragrances was our answer to wanting the best formulas and clean fragrances…and not wanting to make any sacrifices along the way. There was a lot of artistry to this collection, with ten scents that each tell a personal story. The concept of bespoke is something everyone deserves. We made sure that anyone can use this collection to create something that feels like it was specially made for them, whether they are mixing and matching our bath care, body moisturizers, hair care, our fragrances, or all of it.
We are a mission-based company that is here to change the world. We not only create healing, clean product to use every day, we also on a mission to spread love, peace and gratitude to all.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My perfect day in Boulder (in the warmer months) looks like this:
Start the morning with a yoga session at Little Yoga studio. Then, head to Chautauqua Park for an amazing lunch and a hike. Next, drive to Flagstaff to sightsee, including paddleboarding at Gross Reservoir with a stop at one of the secluded beaches for a picnic. Wind down the day with a walk along the Boulder Creek path and enjoy people watching and catching up with friends. End the day with a sunset cocktail on the rooftop at Avanti, followed by an organic, farm to table dinner at Oak or the Kitchen.
Who else deserves some credit and recognition?
Oh my goodness… there are so many people who have helped me and ZENTS. My parents were critical and supporting the vision and helping in any way they could. Of course, there is also our team that always gives 200%, and our incredible customers.
The most important mentorship has been learning and implementing the EOS system (see “Traction: Get a Grip on Your Business” by Gino Wickman) in our company. It is truly an incredible system that gets everyone on the team knowing the goal and rowing in the same direction in an easy and efficient way. We are in our second year of implementing the system and it has transformed the way we work. It also is great at developing leaders, and everyone in the company has felt the positive impacts.
Website: www.zents.com
Instagram: https://www.instagram.com/zentsofficial/
Linkedin: https://www.linkedin.com/company/zents/
Twitter: https://twitter.com/ZentsTweet
Facebook: https://www.facebook.com/ZENTS.USA
Youtube: https://www.youtube.com/c/ZENTS-official
Image Credits
Sunnie Heers, Ekaterina Eastlack