Meet Ethan Miller | M.U.A., Entrepreneur, and Beauty Influencer

We had the good fortune of connecting with Ethan Miller and we’ve shared our conversation below.

Hi Ethan, we’d love to hear more about how you thought about starting your own business?
I’ve always loved the art of makeup. However, it was really when I started studying makeup at the professional level that I began truly understanding the industry and its many flaws. Although I do not have the financial resources or the massive influence to create a great ripple in this broken industry, I knew one thing to be absolutely true: I have never found a beauty sponge that I believed to be good enough or cost-effective. In addition to this, I’ve also had a lifelong dislike for the lack of body positivity in the industries of beauty and fashion. Putting these two core pieces together, I created a product that provides a better experience in makeup application that does not absorb the excessive amount of product that other sponges typically do. The second, and most essential, part of beYOUtiful’s mission is the donation that is made with each purchase from our line of beYOUty blenders.

Alright, so let’s move onto what keeps you busy professionally?
Though it sounds cliché, I owe a great deal of my success and recognition to the platform that has enabled so many others like myself: TikTok. I’ve always been passionate about the ideals behind my brand, but it took the 50k+ followers on my account and the ability to reach new people through live videos to turn my dream into a reality. It definitely was not an easy challenge to establish myself or my brand, and it takes several hours of filming and planning every week to maintain that success. I give much of the credit for that success to my followers and supporters, because I would not be where I am without them. During hours that I’m not spending at beauty school or my retail job, I’m creating or planning something to put out for my followers and customers to see and enjoy. It’s all a part of who I am. I quite literally couldn’t imagine anything else for where I’m at today, and I hope that my creativity touches the lives of others in some way – whether it be through body positivity or through better makeup application.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Nested in the heart of the Appalachian Mountains, Pikeville, KY is a beautiful small town that I am proud to call home. While a lot of what we have to offer here at home is outdoors, I (surprise, surprise) am not an outdoors person. Our downtown area has many shopping locations, owned by fellow local entrepreneurs. A personal favorite is Appcycled, an upcycling boutique that goes above and beyond in every way. For those that prefer an outdoor experience, there are several hiking trails and overlook locations to check out throughout the county that will not disappoint.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I dedicate this Shoutout to the male beauty influencers who, in addition to creating their own content on a variety of platforms, created their own brands and promoted love and positivity. An important figure that comes to mind when answering this question is Lunar Beauty’s founder, MannyMua. It is people like Manny that have inspired me since I was old enough to begin exploring my passion for makeup and entrepreneurship.

Website: https://www.imbeyoutiful.com/

Instagram: https://www.instagram.com/ethanmillerbeauty/

Other: https://www.tiktok.com/@ethanmillerbeauty https://www.instagram.com/imbeyoutiful/

Image Credits
Miranda Collins Photography (https://www.facebook.com/timelessexpressionsky & https://mirandacollinsphotography.com/)