Meet Josh Robbins | Athlete Development Advocate

We had the good fortune of connecting with Josh Robbins and we’ve shared our conversation below.

Hi Josh, what was your thought process behind starting your own business?
As a former student-athlete, I experienced firsthand the challenges of the mental side of the game. Unfortunately, there were no resources or support systems in place within our athletic program to help navigate these struggles. After speaking with other athletes, I quickly realized this issue was far more widespread than I had initially thought. This inspired us to create a comprehensive mental performance platform designed to provide athletes with guided content, including visualization scripts, breathing techniques, and podcasts featuring current and former athletes sharing their journeys.

Additionally, we partnered with licensed professionals—including sports psychologists, Certified Mental Performance Consultants (CMPCs), and mental health counselors—to give athletes the power of choice in how they approach their mental well-being. Our ultimate goal is to provide athletes with a resource they can turn to without fear of judgment or stigma, ensuring they have the support they need to perform at their best both on and off the field.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Our journey to where we are today has been driven by a team of passionate, authentic, and dedicated individuals who are committed to making a meaningful impact on the lives of athletes. Building this platform has been far from easy, but every challenge we’ve faced has only strengthened our resolve. We’ve learned to adapt, persevere, and remain focused on our mission—creating a transformative resource for athletes.

One of the biggest lessons we’ve learned along the way is the importance of resilience and adaptability. The road to innovation is never linear, but by keeping our vision at the forefront, we’ve been able to push through obstacles and continue building something that truly matters.

What sets us apart is our unwavering commitment to addressing the mental side of sports. Our goal is to provide athletes with the tools, resources, and professional support they need to thrive—not just in competition, but in life. More importantly, we are working to break the stigma surrounding mental health in sports, creating a space where athletes feel empowered to prioritize their well-being without fear of judgment.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
As I am not from Colorado, I can’t share much information but if they came to Grand Rapids, Michigan, I would take them to one of the local sporting events or if the weather was nice take them to lake Michigan.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are many people who have played a significant role in supporting and guiding me throughout this journey. I want to acknowledge and express my gratitude to our team, whose dedication, resilience, and positive mindset have been instrumental in overcoming challenges along the way. I am also incredibly grateful for the unwavering support of my dad and my wife, whose encouragement and belief in this vision have meant so much.

Website: https://www.fluidsportstech.net/

Instagram: https://www.instagram.com/fluidsportstech/

Linkedin: https://www.linkedin.com/company/fluid-sports-tech/

Youtube: https://www.youtube.com/@FluidSportsTech