We had the good fortune of connecting with Nicole Axelson and we’ve shared our conversation below.
Hi Nicole, what was your thought process behind starting your own business?
I knew there was a serious disconnect in the activewear industry when it came to inclusivity. There were no products on the market that were made with plus size people in mind or gender neutral activewear. TSL was started to change that. During our product design process we always have the goal to create luxury, ethically made and inclusive pieces.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I started TSL Collection out of my childhood bedroom with little to no idea on how to run a clothing business. However, I knew my mission was to create a luxury brand that stayed true to its core values of inclusiveness. Building this business from the ground up has been one of the hardest, yet rewarding things I’ve done. Knowing that younger generations get to grow up in a world where inclusivity is now becoming the standard, makes me feel like TSL has had a contribution to that. Now, after being in business for 3 years, we are operating out of a 4,000 square foot fulfillment center, have over 40,000 Instagram followers and have made over 1 million dollars in revenue.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My favorite spot in Denver is the Denver Milk Market. It’s the perfect place to shop, grab a drink and a bite to eat.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My amazing team is more deserving of a shoutout. TSL Collection is a family owned and operated business. From day one my fiancé and two best friends have helped me pack orders, influenced new designs and help me run the day to day at TSL Collection.
Website: www.tslcollection.com
Instagram: @tslcollection
Linkedin: https://www.linkedin.com/in/nicole-axelson-136984244/
Twitter: https://twitter.com/tsl_collection?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor