Meet Rachel

We had the good fortune of connecting with Rachel and we’ve shared our conversation below.

Hi Rachel, what was your thought process behind starting your own business?
I’ve always known I’d work for myself. The question was never if, just when and doing what. After 15 years in marketing, I had my answer. 


I started at an agency, then moved in-house to lead performance marketing at a company where every dollar had to connect to revenue. I got really good at seeing where the breakdowns were happening and tying marketing to business goals. I built the systems, aligned the team, and created clarity around what was actually driving growth. We knew what mattered and how to scale it, and we did it well.


As I talked to leaders at other companies, I realized this wasn’t the reality for other teams. I kept hearing the same frustrations about marketing feeling scattered. Teams were running campaigns across different channels, tracking everything, but nobody felt confident about what was actually having the most impact or what to do next quarter. Everything was running but there was this gap between what they were doing and where the business needed to go. I’d already solved these problems multiple times, and putting the marketing strategy and system together is one of the things I’ve enjoyed most in all my roles.


When I started looking at what was next for me, other corporate roles didn’t resonate. I knew I could help more than one company do the same thing. I didn’t want to build someone else’s vision anymore. I wanted to build my own and have the freedom to choose who I worked with and the ability to go deep with multiple businesses instead of pouring everything into just one.


So I took the leap and started out on my own. Now I work with growth stage B2C brands as a fractional marketing leader. I help them figure out what’s actually driving growth, build the systems and strategy to scale it, and give their teams the direction they need to execute with confidence without needing a full-time executive.


Starting my own business has allowed me to work with businesses and leaders building something they genuinely believe in. It’s deeply rewarding to help them find that clarity and watch their teams gain confidence as the results start to compound.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I started in analytics and performance marketing, which taught me to think in systems and tie everything back to revenue. But I also spent years leading marketing teams and building the strategy, messaging, and creative direction that drives growth.

So when I work with a business, I don’t come in with a framework to impose. I start by understanding how the business works, what it’s trying to accomplish, and build the marketing system around that. Then I help lead the execution, building it with the team.


Starting out on my own has been a process of unlearning as much as learning. In corporate, you have infrastructure, processes, a team around you. On your own, you’re building all of that from scratch while also delivering for clients. The hardest part has been figuring out what to say no to. I’m competitive by nature and I want to do all the things, but I’ve learned that focus matters more than volume, which is what I tell my clients. I’m holding myself to that same standard.

What I’m most proud of is how my clients talk about working with me. People describe me as trustworthy, strategic, and someone who brings both warmth and clarity to the work. I care deeply about getting things right, but I also care about making the process feel collaborative, not stressful. That balance matters to me.


The thing I want people to know is that marketing doesn’t have to feel complicated. Yes, there are channels and tactics and technical components that can make it feel hard. But at the end of the day, it’s about getting your message to the right customers in the right places and tying that back to what your business actually needs to grow.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
For as much of a planner as I am, I’m more go with the flow when people are visiting. Here are the highlights we’d make sure to hit.

Hiking is always on the agenda. One of my favorite spots to take people is Lair of the Bear in Morrison. It’s not too far of a drive, gives you that mountain feel without a brutal altitude gain, and it’s beautiful year-round.

We live in Arvada, and Old Town has some great spots. Tecoali is one of our go-to places for great food and a relaxed vibe. We also love Colorado Tap House along the Ralston Creek Trail – hanging out there, playing games, and checking out whatever food trucks are around. If pizza is what we’re craving, Mannie and Bo’s in Golden is a must. Everyone who’s tried it has loved it.

My family is also big on mini golf. Our favorite spot is Putter’s Pride.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My parents, without question. Growing up, my model of work wasn’t an office or corporate structure. My dad was farming and doing kitchen designs and remodels. My mom ran a picture framing business out of our house. What I learned from watching them was self-reliance, hard work, and resilience. They built what they needed and figured things out as they went.

That foundation shaped how I think about work and life. I’ve carried it with me into every role I’ve ever had. It’s given me the confidence to trust myself in this next stage and the resilience to navigate the challenges that come with building something new.

Website: https://www.moxieandmetrics.com/

Linkedin: https://www.linkedin.com/in/rachel-zinanti/