Our city is home to so many incredible businesses and so we asked the founders how they came up with the ideas for their businesses and have shared their responses below.

Amanda Pearo | Strength & Mobility Coach

When I first started strength training, I was very sick. I had struggled with binge eating disorder, body dysmorphia, and used exercise as punishment for my secret eating habits my entire life. I would spend late night hours sobbing as I scoured the internet for the latest diet hack or cleanse because I wanted so badly to be “skinny.” The corporate-driven media had convinced me that I was worthless if I wasn’t thin. Read more>>

Virginia Frischkorn | Founder & CEO

I love creating experiences for others. I spent over a decade producing over-the-top social gatherings and events at Bluebird Productions. It became very clear to me that a successful event is not just about how beautiful a table setting or a ceremony backdrop is. The event being amazing isn’t about caviar vs burgers or how famous the band is. A successful and memorable event is one where the host feels calm and confident and has a fabulous time. To get there, everything must be contemplated, all t’s crossed, and all i’s must be dotted. Read more>>