We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Kieron Lewis | Freelance graphic designer

Honesty and transparency are key values for how I operate and move forward with any client. I’m based in the UK, London and the majority of my clients are based in the US. This means that most forms of communication tend to be by video call. Read more>>

Erin Joy Parrot | Botanical Illustrator & Wildlife Artist

The most important principle in my life is gratitude- I think of it as my co-pilot. In my personal experience keeping an open grateful heart with you in all situations, helps to change your thinking when it comes to difficult situations, stress, and work overload. Gratitude also guides my relationship to inspiration. Read more>>

Kara Hunter | LGBTQ+ Wedding & Elopement Photographer

Inclusivity. As a member of the LGBTQ+ community, I know how hard it can be to let your love and relationship shine in public. It can be even harder when that relationship is on display in front of a camera. My mission in my photography is to provide a safe space for nontraditional couples to feel like themselves, regardless of what that may look like. I strive to shake up and question the wedding industry, pushing it to become a more inclusive place for all couples. Read more>>

Todd Plymale-Malllory | Mind, Body +Soul Mechanic

I was blessed as a young man to grow up in Los Angeles with amazing education, international influence and a deep curiosity and gift for understanding other people. In the midst of this blessing my heart revealed early on; my path in this incarnation was a life of service, as a man for others. Even in youth this fate was poignantly clear to me as I witnessed so many around me suffering physically, emotionally or/and spiritually. Read more>>