We asked experts from a broad range of industries to open up to us about things they know about their industry but that we probably don’t and we’ve shared some of those responses below.

Alexaundria Farias | Bespoke Cake Designer

Baking is an artform. It’s artistry you get to eat! Each “artist” designs and creates a unique masterpiece with each cake, cupcake, cookie. With the rise of Pinterest, at times the creativity is taken away. Clients want exact replicas of the cake, however the cake was created by another artist and not by me. When I create, I seek to know specifically what my client wants so they are getting a unique masterpiece not a Pinterest copy. Read more>>

Bliss Coleman | Executive Director – The Aurora Cultural Arts District

The amount of layers and realities to the art market. There are many types of galleries and ways to immerse yourself in the arts. Being an artist takes time and practice as well as not taking your mistakes too seriously. I think most people have little idea on how to get started when the reality is all they need to do is literally start making art. Read more>>

Theo Grobler | Rider of bikes, Founder & CEO

Most of the market we serve is blissfully unaware that they are probably not adequately covered under their homeowner’s or renter’s insurance because standard policies usually have low coverage limits. We view this market ignorance as our single biggest competitor. Even though we work hard to ensure that our bicycle and ebike insurance offering is clearly explained on all our touchpoints, we do a lot of general market education, so people have the information they need. Read more>>

Leigh Lamitola | Massage Therapist, Intuitive Practitioner, and Yoga Instructor

One thing about massage therapy that outsiders might be unaware of is that this type of healing goes beyond physical pain relief. Our physical symptoms are connected to emotional and mental wellbeing. The type of bodywork that I practice focuses on releasing resistance and aligning your energy so that you can heal within the layers of mental, emotional and physical imbalances. Read more>>

P.J. HarteNaus | Author

What’s one thing about your industry that outsiders are probably unaware of? We don’t fit the typical publishing mold. I want folks to know that we are a unique publishing service at Whistleslick Press. We are a mother and daughter duo who help people realize their dream of publishing their own manuscript, avoiding the pitfalls that can occur. Read more>>