Meet Jacob Dumas

We had the good fortune of connecting with Jacob Dumas and we’ve shared our conversation below.

Hi Jacob, is there something that you feel is most responsible for your success?
The most important factor behind our success is our deep belief in the service we’re providing. CrossFit is the best way to transform your health, and we believe that we provide the best expression of CrossFit training in our community. Our focus on delivering a high-quality CrossFit experience—through thoughtful programming, skilled coaching, and a supportive environment—reflects this commitment.

Let’s talk shop? Tell us more about your career, what can you share with our community?
The art of running a CrossFit gym lies in the way I design experiences for our members. What sets us apart is our commitment to creating a supportive and inclusive environment where everyone—from beginners to seasoned athletes—feels welcome and capable of achieving their goals. I take pride in crafting unique workouts that challenge our members and build community through shared experiences. Getting to this point has certainly had its challenges. There were days when I questioned whether I could make this vision a reality, especially during the buildout phase and the early days of launching the gym. I learned to lean on my support system and approach each challenge, believing the outcome will be exactly what I need. The biggest lesson I’ve learned is that every other business owner is also figuring it out as they go. That has allowed me to give myself grace as I navigate the day-to-day.
Our brand is built on integrity, community, and a genuine passion for helping others transform their lives through fitness. We’re not just about workouts; we’re about building lasting connections and empowering each other to be the best versions of ourselves. My journey may not have been easy, but it’s been incredibly rewarding, and I’m excited to see where it leads us next!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Start with breakfast at The B&B Cafe for a homemade cinnamon roll and cup of coffee. We’d spend the afternoon exploring Downtown Castle Rock, stroll through local shops, and maybe grab lunch at The Great Divide for some great burgers and beer. In the evening, we’d head for a hike at Rock Park for a beautiful sunset over the town.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d love to give a huge shoutout to our friends who believed in our vision enough to provide a personal loan that allowed us to kick-start the buildout and bring this gym to life. They are also entrepreneurs and their generosity and belief in what we were creating gave us the means and the motivation to push forward, even when things felt overwhelming. Having people like them in our corner who understand the challenges and rewards of building a business has made a world of difference. They’re a core part of our story, and we’re incredibly grateful.

Website: crossfitcrusade.com

Instagram: https://instagram.com/crossfit.crusade

Linkedin: https://www.linkedin.com/company/crossfit-crusade

Facebook: https://www.facebook.com/crossfitcrusadecr

Image Credits
Courtney Thomas, Peak Capture Creative