We had the good fortune of connecting with Aja Sigourney and we’ve shared our conversation below.

Hi Aja, why did you decide to pursue a creative path?
I have this theory that everyone’s brain has a puzzle that ignites their sense of purpose.

For some, it’s unraveling the clues of physical indicators to reach a medical diagnosis. For others, it’s creating a symphony of symbols, numbers, and letters that result in perfect lines of computer code. My puzzle is the desire to identify and name the exact flavor of ideas and motivations. Call me a word sommelier, if you will.

I find it fascinating to explore the innumerable reasons that people run their companies the way that they do. I started my company to help translate intangible emotion and inspired thoughts into written content that connects the ideas to an audience.

The heartbeat of my brand is a sincere curiosity in every interaction with my clients. Without that deep understanding and curiosity, I couldn’t convey the poetic nature of my clients’ most galvanic objectives.

My days consist of crafting language and connecting with awe-inspiring humans. I couldn’t be happier to have pursued the creative career of my dreams.

Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
If you had told me five years ago that soon I’d own a freelance writing business, I would have laughed (and secretly hoped that you weren’t lying). I fall under the category of “creatively inclined,” so navigating the initial hurdles of establishing a business made me sweat, but my nerves weren’t stronger than my ambition.

The process of starting my business began on a walk with a friend when I finally admitted — out loud— that I wanted to write for a living. It was out in the Universe now; it had to be done. Knowing that I’d need guidance, I started by finding an outstanding business coach to help structure the framework of Aja Moon Writes. Beyond the basic framework, I interviewed people doing what I wanted to do, I asked for help from an editor that I admire, I had a branding guide designed, and I braved the realm of web design to produce a site that I love.

I kept creating until promoting my business felt like breathing. It took a village to get where I am, and I couldn’t be more grateful to those that helped me create the career of my dreams. To any readers considering starting a business, my advice would be to go for it. If you want it, you can make it happen.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
When friends and family come to visit me in the Springs, depending on their specific interests, I tend to pull from this list of my favorite spots.

Pho Buddy, Thai Satay, Ristorante di Sopra, Odyssey Gastropub, Streetcar 520, Shugas, Heart of Jerusalem, and Fujiyama,

Adult Beverages:
Shame & Regret (best cocktails), Coati (best ambiance), and Gasoline Alley (for a rowdy time).

Dynamo, Wild Goose Meeting House, The Exchange, and Switchback

Poor Richards (bookstore), Rocky Mountain Soap Market, Terra Verde, and Local Honey Co.

The Incline, Garden of the Gods (of course), Hot Asana (yoga), Colorado Springs Xeriscape Gardens, Palmer Park (best overlook), and Flylife (pilates).

Gallery 44 (art gallery), an afternoon in Manitou, and Sweet Addict Bakery (baking classes)

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
On a daily basis, my creativity is is challenged and encouraged by two Colorado Springs business owners: Holly O’Donnell (photographer extraordinaire) and Aaren Finn (the hairstylist of your dreams). Our professions vary wildly, but we all share a love of creativity. We meet as often as we are able to discuss what’s working, what’s not, and how we can collaborate. My business wouldn’t be the same without them.

Website: www.ajamoonwrites.com

Instagram: @ajamoonwrites

Linkedin: www.linkedin.com/in/aja-sigourney

Image Credits
1 & 2: Lindsey Boluyt Photography 3: me 4,5 & 6: Holly O’Donnell Photography

Nominate Someone: ShoutoutColorado is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.