Meet Alex Wells | Co-founder & CEO Imprint Digital

We had the good fortune of connecting with Alex Wells and we’ve shared our conversation below.

Hi Alex, we’d love for you to start things off by telling us something about your industry that we and others not in the industry might be unaware of?
The digital marketing industry is a fascinating and dynamic field, constantly evolving with new trends, technologies, and strategies. Despite its significant impact on business growth, many people don’t fully understand the intricacies involved in executing effective digital marketing campaigns. It’s much more than just posting on social media or running ads; it requires a deep understanding of various components and how they work together to drive results.

To do digital marketing well, you need expertise, experience, and a great team. It involves a mix of data analysis, creative content creation, strategic planning, and technological know-how. Each campaign must be carefully crafted, targeting the right audience with the right message at the right time. Some additional things that should be considered would include but aren’t limited to, optimizing websites for search engines, crafting compelling content and keeping up with its volume, managing social media presence, analyzing performance metrics, and constantly refining strategies to improve outcomes.

At Imprint Digital, we pride ourselves on being a growth partner for our clients. We understand that effective digital marketing is essential for business growth, and we are dedicated to helping our clients navigate this complex landscape. Our Road to Scale strategy is a proven method for creating a roadmap to business growth. This strategy involves:

1. Comprehensive Analysis: We start by understanding your business, industry, and competition. This helps us identify opportunities and challenges.

2. Strategic Planning: Based on our analysis, we develop a customized digital marketing strategy that aligns with your business goals.

3. Execution: Our team of experts implements the strategy, utilizing the latest tools and techniques to ensure maximum impact.

4. Monitoring and Optimization: We continuously monitor performance and make data-driven adjustments to improve results.

5. Scaling: As we achieve initial success, we scale efforts to drive sustained growth.

The digital marketing industry is full of depth and potential. By partnering with Imprint Digital, you gain access to a team of dedicated professionals who are committed to driving your business forward. Our expertise and proven Road to Scale strategy ensure that your digital marketing efforts are not only effective but also sustainable, leading to long-term success.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
At Imprint Digital, we do more than generate leads—we become your partner in scaling your business. With over 75 years of combined experience and a proven track record, we provide comprehensive digital marketing solutions tailored to your industry needs.

This isn’t our first rodeo. Most of our team has been actively managing digital marketing campaigns since Google’s inception. We know our way around consulting and executing strategies to ensure your business grows.

Our team has scaled more than 500 businesses and generated over nine figures in revenue for the businesses we’ve worked with. To achieve this, we’ve managed over a quarter billion dollars in marketing spend.

We believe we’re more than an agency; we are a true growth solution for businesses. Because of this and all the hard work we’ve put into ensuring we can support the business community, we think we are well-positioned to make a true imprint on the industry well into the future.

Flexibility and Resilience: Keys to Success

This journey hasn’t been easy. The digital marketing industry is challenging. Many marketers burn out, and we have had our fair share of challenges over the years. The key to our success has been flexibility, resilience, and the ability to adjust and evolve as the industry shifts quickly. We are not shy about change. To survive and thrive in this industry, you must embrace change and adapt swiftly.

In conclusion, we understand that the digital marketing industry is fast-tracked to challenges, but it has some potential to help business owners adapt to the evolving world we live in today. By partnering with Imprint Digital, you gain access to a team of dedicated professionals who are committed to driving your business forward. Our expertise and proven Road to Scale strategy ensure that your digital marketing efforts are visually mappable and that you understand what it is you’re investing in. Investing in digital marketing is complicated, but investing in your business’s success is essential.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love taking our family to the breweries all over the area. We currently have a three-year-old daughter and a one-year-old son, so it can be tough to get out and about, but the breweries are a safe place for families.

A perfect weekend day for us is to start the morning slow and spend time with the family. Then, we hit the gym and do some chores. After that, we hit the brewery scene and enjoy the Colorado sunshine.

Colorado is notoriously famous for its breweries, and there is no shortage of opportunities to find a great place to hang out and enjoy the day.

We love to check out a few notable ones in our area: Grimm Brothers in Loveland, Mash Lab, Mighty River, Peculiar Ales in Windsor, and Odells in Fort Collins.

If we aren’t hitting the brewery scene, we would love to head up to Estes Park to enjoy the Rocky Mountain scenery up close and personal.

Who else deserves some credit and recognition?
Jay Dokter is currently my father-in-law and general partner of Forge Campus in Loveland, Colorado. I learn from his mentorship and overall approach to life every day, and I’m extremely grateful.

Website: https://imprint-digital.com/

Instagram: https://www.instagram.com/imprintmarketing/

Linkedin: https://www.linkedin.com/company/imprintdigital/

Twitter: https://twitter.com/imprintdigi

Facebook: https://www.facebook.com/imprintdigi/

Youtube: https://www.youtube.com/channel/UCJ7WYVeueOP9SZyKmA0Tm8g

Image Credits
Imprint Digital