We had the good fortune of connecting with Angel Johnson and we’ve shared our conversation below.

Hi Angel, we’d love to hear about how you approach risk and risk-taking
I think risks are calculated leaps that can help your business grow. Taking risks in business is extremely difficult as a small business owner because of the lack of funding, resources, and experience. Although it has been difficult to take risks in my business, it has paid off because without risk, I would have never started a business, never launched multiple collections for my brand, and never would have progressed my business.

What should our readers know about your business?
The three things that separate ICONI from other activewear brands is 1) our fashion forward, motivational, and tech enhanced designs, 2) our inclusiveness nature, and 3) our dedication and action to give back to our community.

I got to where I am today by continuing to refine my business. I think many business owners start with such a broad vision, but need to hone their customer segments, their products, and their branding to ensure they are conveying the true vision they have in their heads.

I have had so many challenges from lost shipments to funding stresses and I have had to be innovative and flexible to keep going.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My favorite spots around Denver are:

MCA-Denver because they have amazing exhibits,
Mister Oso’s Tacos, best tacos in town in my opinion,
HoneyBee’s Macarons, their macarons are delicious and they have tons of flavors.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would love to give a shoutout to my first business mentor Karen Landim. Without Karen’s support, advice, and constant mentorship, I would not have been where I am with ICONI. Karen has helped me become more focused on my brand vision and elevate my brand through different design, marketing, and selling efforts.

Website: www.iconi.com

Instagram: instagram.com/iconileggings

Linkedin: linkedin.com/in/angeljohnsoniconi

Twitter: twitter.com/iconileggings

Facebook: Facebook.com/iconileggings

Image Credits
Credit: Dre Correa Photography and Kalen Jesse Photography

Nominate Someone: ShoutoutColorado is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.