Meet Carolina Sobrino and Sergi Penalba | Production House and Creative Agency

We had the good fortune of connecting with Carolina Sobrino and Sergi Penalba N/A and we’ve shared our conversation below.

Hi Carolina Sobrino and Sergi Penalba, what was your thought process behind starting your own business?
We have always been very creative people in need to put our work and ideas out there. We saw a place were we could not only inspire and add value, but help out other creatives along the way, and didn’t think twice to do so.

Alright, so let’s move onto what keeps you busy professionally?
We always say we still have so much to do, learn and be a part of. Like in any business, there are good and bad days, times where you think you are on top of the world, and others where you aren’t sure where or how to tackle the day. At the end of the day its our mission and purpose that keeps us rolling. The belief that we are on our way, and that there is so much more coming if we are patient and trust the process.

We are very proud of the projects we have been working on, having worked for Dazn, Suspicious Antwerp and the top corporate brands in Mexico. Also, the level of creativity and visuals we are delivering gets better with every project. Its great to see how global brands are reaching out, and the community of creatives that work with us, and trust and believe in what we do.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
We would definitely take them out to some tapas or tacos, and beers on a cliff at sunset. Sergi would probably take his FPV drone and get a few shots along the way. We would all end up jumping of the cliff and laughing our way into the night.

We believe that everyone is interesting, as we always say * everyone has a good story to tell * you just have to take the time to connect with each individual to find out what it is.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
We both are very thankful to our families, who have always pushed us to become the best versions of ourselves and follow the path less travelled. At the same time, we have been inspired by the countless creatives who put their work out there and push us to stay curious, put out better and more exciting projects, and work towards building a community of creatives that help us build the business behind it.

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