We had the good fortune of connecting with Christine Lacayo and we’ve shared our conversation below.
Hi Christine, what role has risk played in your life or career?
I guess you could say I’m a faith-filled risk taker. I grew up with parents who took a big risk in immigrating from Latin America to the US not knowing if “the American dream” would work out for them but following their faith to where they were called. My dad became a very well-respected doctor in Atlanta and my mom made sure to raise us with strong values and deep-rooted faith.
Unlike many of my generation, what was “wise and safe” from a career standpoint was never pushed onto me and my parents encouraged me to follow my dreams, even if that meant living in different countries and far away from family.
Reflecting on this question made me realize that all of the risks I’ve taken in my professional life have come from growing up with parents who gave me courage and support along the way and from having a strong sense of faith, allowing me to understand that God’s got my back. From moving to Texas for my Master’s, where I knew absolutely no one, to living and working in 4 different countries, and then starting a business not really knowing what I was doing, have all been risks where I’ve stepped into the unknown and built a community of supporters and believers.
I’m a big believer in stepping out of your comfort zone and into the unknown, but in order to stay calm and open-minded, you have to trust in the process and the larger plan that’s already been designed for you. You may not be where you want to be, but you’re definitely in the place that’s going to get you there.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I’m a multilingual Content Writer and Copywriter. I help the earth adventurers and explorers of a spirit-led life build their audience and grow their brand awareness using multilingual storytelling. What sets me apart are my languages! I speak French, Italian, and Spanish and can work with clients in need of copy or content in any of these languages.
I’m most proud of starting two businesses. When I launched my personal brand, Christine Marie Lacayo, I had no idea it would birth another brand, Siembra Studios, just a year later. Siembra Studios is the business I co-founded with my best friend where we offer our services combined; branding, storytelling, and WordPress Websites for Changemakers and Purpose-Driven brands. I’m most excited about watching both of these businesses grow with the communities we’ll connect with and impact over the next coming years!
Learning about and living the entrepreneur life has definitely not been easy! I started my first business while I was living with my sister and brother-in-law helping them nanny for their twins from the day they were born until they were 8 months old! I remember taking on my first clients in their basement, writing copy in the middle of the night, going through Copywriter Club Accelerator course, and marketing my brand in between baby naps, feeds, and playtime! I have so much respect for working mommas after doing that.
The pandemic hit shortly after so I took a full-time job for about year and half and still juggled client work after hours and on weekends while we were building up Siembra Studios. I’m pretty sure I was well on my way to becoming socially awkward at this point.
Through all the challenges, I think it’s safe to say that I’m being trained for resilience and overcoming obstacles!
Biggest lessons I learned were that it is absolutely impossible to succeed without trusting in the process, the importance of holding strong to my faith, that giving up was not an option, that I had to invest in myself to grow, and to keep taking the faith-filled risks.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m not very familiar with Denver but I’ll give you a fun little itinerary if you want to come out and visit me in Atlanta
First we’d hit the trails for a morning hike down East Palisades trail along the river, then we’d grab our kayaks and kayak down the Chattahoochee. Next we’d head down south for some lunch at my favorite hangout, the 80-year old Historic train station stop: Muchacho, for some breakfast tacos, grain bowls, and margaritas! Then, we’d hit the belt-line on our bikes and head to Ponce City Market for some views of the city skyline and we’d stop at New Realm Brewing for some locally made cerveza. The MLK walking tour where Martin Luther King Jr. lived and changed the history for Blacks in Atlanta and in the South is a MUST DO, as well as a visit to the oldest and first Catholic church in Georgia, The Basilica of the Sacred Heart of Jesus (it’s beautiful), and finally we’d make sure to see a live show at the Eastern down the road from me!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
– My #1 is God. You realize you are never alone in your challenges “when you have to carry that cross that you just can’t carry alone and He picks it up for you and carries you with it.” -Kobe Bryant. – St. Edward’s University during my Master’s in Environmental Management and Sustainable Development where I built a community of environmentally aware friends and met my best friend and now business partner, Suzie Gamboa!
– The Georgia Hispanic Chamber of Commerce and the CRECER program with all of the wonderful resources, mentorship, and guidance as a Latina entrepreneur.
– My business mentors and spiritual mentors who have helped me stay aligned in my values and business goals as a Catholic entrepreneur: Raul Hernandez Ochoa, Jake Schmitz, Father Kevin Baldwin, and Adrienne Rowles.
– Rob and Kira with The Copywriter Club and their entire network of awesome copywriters around the world.
– The Sherwood Fellows for helping me define how to navigate my business serving purpose-driven brands protecting our planet and uncovering what’s beyond our physical reality.