We had the good fortune of connecting with Craig Lamberty and we’ve shared our conversation below.
Hi Craig, is your business focused on helping the community? If so, how?
Our goal is to lift our coffee farmers out of poverty. We do this by first paying a fair price for their product. We are a Fair Trade company but more important we buy directly from the farmer co-ops so we know what we pay for beans goes to the farmers and not the middle men. We also pay substantially more than Fair Trade dictates. Second, we work with the farmer on sustainable practices, starting with becoming organic certified. We only buy organic beans but we help the farmers achieve this thus ensuring that their land remains chemical free.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I worked for 30 years for an international Fortune 500 company leaving as a Divisional President 4 years ago. There comes a time in your life when it is not all about the money but wanting to do something for yourself and others. That is what brought me to buy Conscious Coffees. We are a 100% organic and Fair/Direct Trade coffee roaster. I am extremely proud of the personal relationships that we have developed with farmers around the world. Being able to see what impact we can have on their lives just by treating them as partners is extremely satisfying. There is a lot of competition in our market and we could buy cheaper beans, lower our prices and sell more coffee, but there is more to this world then just making money.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would absolutely take him up to the mountains for some hiking and camping. The area up around Buena Vista is my favorite. We would also need to hit some of the local breweries. This place is incredible for micro brews.
Who else deserves some credit and recognition?
My sister Kim who founded Just Haiti, introduced me to the plight of the coffee farmers. It was her passion and encouragement to got me looking into the specialty coffee field.