Meet Cynthia Sass | Licensed Holistic Esthetician

We had the good fortune of connecting with Cynthia Sass and we’ve shared our conversation below.

Hi Cynthia, we’d love to hear more about how you thought about starting your own business?
I’ve always been of the entrepreneurial mindset. So, my thought process behind starting Tru Skincare and Skin by Tru was my need to do things in a very particular way, my way. Building my own business was the only way to provide precisely what I knew was needed to be successful and serve in a truly meaningful way.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Having a child born with a skin condition so severe that she would scratch herself until bleeding sent me on my journey to help others struggling to feel good in their skin. What I learned along the way while trying to heal my daughter’s condition became my passion, and fueled my decision to go back to school. After a laboursome search to find a holistic esthetics school that met my needs, I found “the Concentric Healing Institute“ in Boulder, Colorado. My search ended upon meeting with the instructor/owner with a resounding “ahhh, yes”, and 12 months later, I took my board exams to become a practicing holistic esthetician, and opened my own practice, Tru Skincare Studio. Having the opportunity to work hands-on with virtually every skin type and condition became the most rewarding and fulfilling career opportunity beyond my wildest dreams. As I spent more time serving in my role, it gnawed at me the lack of products in the marketplace to meet my clients’ needs, and my expectations. Being all too familiar with hitting dead ends while looking for a solution to meet my daughter’s needs (to the point of growing a kombucha SCOBY in my closet long before it was heard of), I set out on working with a chemist to make what I saw was missing. Several months later and on the dawning of a pandemic shutdown, the first Skin by Tru product was born with the name “Tru Perfection Balm“. Four years and six products later, the line is what I can call (or now) “complete“.

Standing by my values and tuning into my gut is what’s behind my business’ success. Serving my clients with the intention of truly helping them is why I love what I do today just as much as I did when I started 14 years ago. When your heart’s all-in with what you’re doing for people then you can’t help but succeed. Nothing in your career can fill you more.

What lessons have I learned so far? Accepting and being okay with the fact that you’re not for everyone. Doubling down on serving who you’re truly there for will save you SO much precious time and energy and catapult your success.

For me as a solo-preneur, having the freedom and ability to pivot when I see something’s not hitting the mark for my clients and/or discovering a product, ingredient, or treatment that can serve them better and taking action to move on it absolutely lights me up.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Ahhh, yes. An insider’s guide to Boulder!

Best happy hours: (check days/hours)
Brasserie 1010 (closed Mondays)
St. Jullien (HH M-F)
Pizzeria Alberico

– Should you imbibe, start at Brasserie 1010, The Kitchen Upstairs, or Oak for a cocktail (or mocktail)
– Cold or snowy eve? Grab a spot in the lobby at St. Julien for happy hour or the Kitchen Upstairs.
– Another cozy spot downtown is Steakhouse No. 316 – gr- eat tableside Cesar, killer martini, great steak.
– Looking for a hip, cozy, dark-lit, chic lounge with great, contemporary food and drinks? Try nabbing a spot at the Kitchen Upstairs – some of the best cocktails/mocktails in town. Downstairs is a little less cozy, but same fab food and cocktails/wine.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Jamie Kern Lima – she’s been an inspiration for me as both a female entrepreneur in the beauty space, but moreover, her validation that all women are “Worthy”, in spite of the stories that we’ve bought into.

Website: www.skinbytru.com

Instagram: skinbytru

Linkedin: https://www.linkedin.com/in/cynthia-sass-2a31a0142/

Image Credits
Cynthia Sass