We had the good fortune of connecting with Danielle Uhl and we’ve shared our conversation below.

Hi Danielle, what is the most important factor behind your success?
The most important factor behind the success of my business was identifying a clear niche and understanding why my business and brand has something unique but needed to offer. Let’s be honest, technology is making it easy to take great photos with our phones and anyone can claim they are a photographer. When I started my business over 8 years ago, I started photographing everything I could, which helped me decide what I liked best and what I didn’t like. Through this process, I uncovered my strengths and what I felt most excited to shoot. Then, combining that with my education and background, I was able to carve out a unique and needed niche for myself in my industry that helped set my brand apart from the competition.

Today, I help Event Professionals & Businesses create effective marketing tools to help them stand out through photography. Providing you with effective, high-quality photos that will help you stand out with a high-end, professional look and unique editorial-edge!

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Underexposed specializes in High-End Event & Branding Photography, thriving in low-light & performance settings with a Personalized & Professional experience.

Combining my Masters in Business, professional experience, as well as my passion for photography, I noticed that there was a gap in the photography industry.

Any photographer can take decent event photos or headshots…
You can find stock photos that will work on a website…

But Event Professionals & Businesses need so much more!

In order to market your business, products/services, and brand experience, you need to show potential clients the true experience and emotion you offer. You need to authentically represent your brand and stand out in your industry. You need to maintain a professional, high-end look to your brand. Not to mention, you need effective marketing tools that are going to do it all.

As an owner of 2 businesses, I get it. Which is why I love working with Event Professionals and Businesses to give you so much more than just a pretty picture.

When you work with Underexposed, you get a Personalize & Professional experience to dive deep into exposing your brand and target market and designing your session fully to what you need to effectively stand out and market your brand. Providing you with effective, high-quality photos that will help you stand out with a high-end, professional look and unique editorial-edge.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My favorites, small, local coffee shops! No matter what area you stay, there’s bound to be a local coffee shop that will invite you to stop by, enjoy a good cup of coffee, and take in the atmosphere to enjoy!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Just over 8 years ago, I decided to dive into entrepreneurship and start a business from a passion that I had loved for years – photography. Before then, I didn’t really believe that you could make a living doing what you loved. Taking that first step drastically changed my entire life!

If you have a passion, something that you love or that you feel is calling you, go after it. There are always going to be worries, fears, and doubts that come up for you along the way, but try it anyway. Because if it makes you happy, it’s meant for you!

Website: https://www.underexposedphotography.com/

Instagram: https://www.instagram.com/xposure_photography_danielle/

Facebook: https://www.facebook.com/xposurephotographydanielle

Youtube: https://www.youtube.com/channel/UCpp8m-mSwKibK7UGxp-e72A

Image Credits
Danielle’s Headshot – Photo Credit: Mel Schroeder Photography All other photos – Photo Credit: Underexposed

Nominate Someone: ShoutoutColorado is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.