We had the good fortune of connecting with Forrest Cramer and we’ve shared our conversation below.

Hi Forrest, what do you attribute your success to?
I believe the most important factor to the success of my business is my unwavering commitment to producing the highest quality product possible. This commitment to excellence runs through every vein of my life. It was instilled early in my career and has spanned many different professional experiences from building handmade violins, restoring and reproducing victorian-era furniture, to my current career as a custom furniture maker. My goal is to always exceed my clients’ expectations of quality and aesthetic beauty.

Alright, so let’s move onto what keeps you busy professionally?
My current artistic passion is in creating functional works of art… pieces of furniture that make a statement, that are not only conversation pieces, but also timeless heirlooms that can be passed down to future generations.

I believe one of the things that sets me apart from others is my diverse experience in many styles of woodworking. My formal training was as a violin maker where I learned to appreciate the geometric form and beauty that runs through nature and design. During this time my skills as a precision woodworker were defined. After this experience I started working at a local company restoring victorian-era antique furniture. Through the process of rebuilding these pieces I learned methods of furniture design and construction that withstand the test of time. I was also able to refine my carving and design skills as I began to make reproduction pieces for clients who wanted specific pieces but could not find an antique piece to fit their needs. Ten years ago I made the decision to pursue my deeper passion of creating heirloom furniture based my own designs rather than reproducing what others had done in generations past.

The process has definitely not been an easy one. I was a very competent craftsman, but I didn’t know how to operate a business. I had to learn how to reach clients and to sell my work. I needed to develop confidence as an artist. The first five years of my business were spent introducing people to my work at art shows while the majority of the pieces that were my “bread and butter” were cabinetry, built-ins and other more basic pieces. There was a constant tension between what I was doing in order to survive vs. what I really dreamed of doing. But I think this is all part of the process of growing… eventually I began to gain a reputation as someone who was building high quality furniture and I was able to install some pieces in prominent local businesses. This was the start of my brand recognition, and today I enjoy a good number of clients who come back year after year for another piece to build into their collection.

When it comes to overcoming challenges, I would say two things… It’s important to have people who believe in you, encourage you and support you. I would also say just stick with it. Persevere. There were many times when I wanted to go “get a job” or when I was tempted to cut corners on quality in order to make a larger profit. But in the end I knew that compromise is the enemy of enduring quality, and that’s what I ultimately wanted to build my reputation on.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
One of the most obvious attractions here in Colorado is the mountains. I would love to take them to see the wildflowers in the Indian Peaks Wilderness or climb a 14er. I’d take them to eat at The Cache at Ginger & Baker or maybe the Welsh Rabbit Bistro.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My wife & kids, for their constant support through the challenges that are inherent in any entrepreneurial venture.

Website: www.pinandscroll.com

Instagram: @pinandscroll

Image Credits
Photo Credits: Baily Hollen, Megan Fenwick & Ben Westdorp

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