We had the good fortune of connecting with Janelle Orion and we’ve shared our conversation below.
Hi Janelle, we’d love to hear more about your end-goal, professionally.
My end goal is to live a life well-lived. Which means I wanted to create a career where I could work AND live and not wait until retirement to ‘live my life.’ With that in mind I started my own business 5 years ago with lifestyle design at the forefront (Thank you Tim Ferris and the 4 Hour Work Week). I don’t plan to ever retire, As I slow down, I plan to keeping working, but just the hours I want, on the things I want to do, for the rest of my life.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
A Marketing Therapist is someone who helps entrepreneurs navigate overwhelm with encouragement, hand-holding and laughter. And a marketing plan! I often work with people who have been burned or don’t trust people in marketing, so the term ‘therapist’ resonates with them because they often have some block we have to work through before we get to actual marketing. Shine Bright Marketing is an extension of me and my lived experience of surrounding myself with people to help me succeed. My clients are former corporate executives turned consultant or coach. They’ve been successful but now realize they need to market themselves and while they are experts at what they do, they don’t know anything about small business marketing. I come in and help them with their marketing strategy, but more importantly I am part of their team, their tribe of experts, that they can count on (and have fun with) to help them navigate their marketing challenges. My initial offering, an MBA (Marketing Baseline Assessment), is a two month program where we build trust and I do a deep dive into their marketing and their data collection and they walk away with a customized marketing plan.
I don’t know many entrepreneurs who would say it is an easy road, including me, but it is a rewarding path despite the unknowns. Shine Bright started as an idea 5 years ago, and each year I have grown not only in revenue, but in wisdom, knowledge, expertise and confidence. Those are qualities that improve my life, not just my business, every day. It’s not about wondering IF challenges will come, but rather how to handle them when they do. To that end, finding people to help me navigate the challenges has been my secret to success. When I first started out. I hired a business coach (Women in Community) and their program which focused on developing business skills and feminine leadership culture was just the foundation I needed to get my company off the ground. As my business matured to the next level, I joined a 3to5 business group whose curriculum aligns with my goal of creating a business that supports my ideal lifestyle. Something unique about my business is that while I’m still a solopreneur, I have a very close power partnership with Andrea Enright of The Boot Factor, an amazing brand storyteller and messaging mama. We have the same target audience, but complimentary services. A couple of years we were working together on a client and realized that when the two of us and the client were on a call, our energy just started buzzing. Ideas, productivity, fun; everything amplified. We followed that energy and now have a package that we offer together called Linked LeadZen. Loving what I do and loving who I work with…that is what I call marketing magic.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
This is fun. I guess the question is whether this is pre or post pandemic. Here’s the list: Visit my condo. I live in an building in downtown Denver that was built in 1885 and was originally a paper warehouse. The ceiling is giant exposed timber beams and there are expansive views of the mountains, Ball Arena, Meow Wolf and Empower Stadium. For people coming in from out of town the view is a great perspective of how big our sky is and see how close Denver is to the mountains. Walk to Union Station for lunch. Head to MCA for the exhibit and a cocktail in the café. Hop on a scooter and head north to Rino. If it’s Saturday or Sunday morning sign up to take the walking graffiti tour. https://www.
Okay… it’s not open yet but when it does, I’ll definitely take her to the new Meow Wolf. I’d love to take her to a Control Group Productions if they are putting on one of their Immersive Theatre shows. http://www.
Who else deserves some credit and recognition?
My Shoutout is dedicated to Andrea Enright, owner of the Boot Factor, brand messaging mama and power partner extraordinaire. Thanks to her, everything about business is more fun.
Headshots courtesy of Stephanie Martychenko, Sweet Green Photography