We had the good fortune of connecting with Jarell Wall and we’ve shared our conversation below.
Hi Jarell, what role has risk played in your life or career?
I think of risk as a propellant. When I was younger I had a strong aversion to risk and perceived consequences based on my upbringing. I wasn’t a good conversationalist, open to travel or new experiences. In my early adult years, I was unhappy and my circle was small. I eventually pinpointed these emotions to the small and safe goals I achieved.
When I moved to Colorado I made an effort to shed a lot of my risk aversion in the form of saying yes to things, consistently getting out of my comfort zones, and speaking up when I felt I had an insight. This change in my thinking really became a strength when forming my business. I’ve been able to weather many storms, cultivate a great team, deal with difficult people and pivot practices when necessary.
I think the adages of risk/reward are mostly true.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I own a licensed marijuana manufacturing company called Gentleman Quinns. We hand-roll tobacco-free cigar style marijuana products with our flagship product affectionately named the “High Class Big Ass Blunt.”
My background is in television production. I moved to Denver after getting a position at Starz Entertainment. A college friend suggested I look for a part-time gig in the marijuana industry since I’m in Colorado. After finding a position doing marketing at a dispensary, I met my future business partner Austin, who was a general manager and the man we’d know today as Gentleman Quinn, who was a budtender. Quinn developed his own style of hand-rolling blunts and Austin had years of insight on the industry and sales. We agreed to create a product based on Quinn’s blunts and I elected to work on branding and online marketing.
After presenting the idea to the owners of the dispensary, they let us try it out as long as it did not impede our work at the shop. They provided the flower and the runway for a limited l run and we paid for the packaging. The team created processes we continue today such as hand-selecting whole bud flowers for a curated experience, cigar style packaging, and dynamic online marketing. Long story short, the original “High Class Big Ass Blunt” took off. We sold out within a few weeks and garnered the attention of manufacturers that offered to bring us under their license. Those deals didn’t pan out but we found that we could do it ourselves. From there we went through everything to get a small investor, find a manufacturing space and navigate Colorado compliance to get our own licenses.
Forming a legal marijuana operation is one of the toughest things I ever had to do. We aren’t able to operate like other small businesses in terms of banking, advertisement, high cost in the barrier of entry, and perception of the plant. There are consistent challenges we have to overcome to stay relevant.
One of the main lessons I learned is not to quit. I thought many times the doors would be closed, but with a little pressure and willingness to go into unfamiliar spaces, we are still here selling the best hand-crafted, marijuana products on the market. We want the world to know the name Gentleman Quinns. We plan to be the most ubiquitous name in pre-rolls throughout the entire industry and we started here in Denver.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
A week may not be enough honestly. I’d start by explaining the importance of drinking water! I’d have an itinerary of food spots starting with Lucilles, Denver Biscuit Company, Jubilee Coffee, Denver Central Market, the Denver Taco Truck, and Welton Street Cafe. We’d obviously have to check out the scenery starting with the Table Mesa overlook in Boulder, Rudy Hill, Cheesman Park then the mountains. We’d visit Lookout Mountain, Eleven Mile, Ouray, and Palisade, CO to name a few. Next, we’d come back to Denver and visit a dispensary; Simply Pure, Smokey’s Cannabis Co., or The Health Center. Lastly, we see some shows, maybe at Red Rocks, Cervantes, or wherever my favorite local band, the Original Ills, is playing. I actually need to sit and think about this more, there’s so much to do out here.
Who else deserves some credit and recognition?
I have to shout out my business partner, Austin Pflumm. For the last 7 years, we’ve scratched and clawed our way through the marijuana industry. Austin surprises me a ton with his insight, artistic eye, and willingness to push forward when I’m too exhausted. From developing our unique packaging to coining the slogan of our flagship product, the “High Class Big Ass Blunt, I couldn’t ask for a better partner.
Gentleman Quinns LLC