We had the good fortune of connecting with Jason Laury and we’ve shared our conversation below.

Hi Jason, we’d love to hear about how you approach risk and risk-taking
I look at risk from a different perspective. The word risk ultimately creates thoughts of negativity, fear of the unknown, and the thought of catastrophic failure! Does that sound like a great motivation for starting a new business? I think not. I tend to look at more at risk as a stratification of short and long term goals. Does the building block you are using to reach your goal require a higher risk based decision or can you go with a lower risk solution to achieve the same goal. All businesses want to grow! But, how do you want to grow. Quick and easy? Or, use slower, methodical methods of risk stratification to grow a solid foundation for your business to thrive. Our company chooses the latter technique. We want to provide higher quality products at a fraction of the cost of competitors and bring back “old school” customer service! Two out of the three owners work in the medical field in anesthesia. For over twenty years, we have dealt with risk assessments in our daily jobs. This has helped us greatly in our carryover to our business.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I am a full time Anesthetist. I generally log 40-50 hours a week in the operating room setting. Our business (NightHawk Footwear) has been developed over the past ten years at night and on the weekends! At the moment I am managing raising kids (4), working full time, and building our business. The idea is to one day phase out of anesthesia and into developing our company. Our company holds two patents and a trademark on our products. It has taken us several years to solidify all of the initial steps in creating a novel product to bring to the market. Yes, one of a kind product. Currently, we are selling lighted leg gaiters. We created the concept of ground level handsfree illumination. Have the protection of a quality leg gaiter with the addition of 300 lumens total of bright USB rechargeable light!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love the outdoors. One of our styles of gaiters is actually named after a mountain range in NorthWest Georgia called the Cohuttas. I try and take everybody I know to these mountains! It is phenomenal. Chances are if they wanted to do an overnight backpacking trip we would set up camp in one of the many logged spots I have camped at with a lot of trout fishing to be done! Freshly percolated coffee from the mountain stream water in the mornings is worth the trip in itself! Make trout tacos with slaw fireside and we have been known to take a charcuterie as well!

Who else deserves some credit and recognition?
This could be a long list but I will fine tune it. First and foremost I want to give thanks to my wife and family for supporting me in my business ventures. My co-owners (John Ng and Israel Pacheco) are some of the coolest guys to work with and we have great diversity in thoughts and ideas that meshes beautifully! The last person is Martin Richter. He was our first field tester of our products and has believed in us and our product since the beginning! He has been field testing for over a year and a half also. We have several other field testers that I am grateful for also!

Website: www.lightedfootwear.com

Instagram: @nighthawkfootwear

Linkedin: Jason Laury

Facebook: NightHawk Footwear

Youtube: NightHawk Footwear

Other: TikTok: @nighthawkgaiters

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