Meet JB Kellogg | Co-Founder & Co-CEO

We had the good fortune of connecting with JB Kellogg and we’ve shared our conversation below.

Hi JB, what’s the most important lesson your business/career has taught you?
I have learned so many valuable lessons in business and life since starting Madwire, it’s insane. I’m still learning new lessons every day! But, I’d say the most valuable lesson is this… Championship leaders build championship teams that drive championship performance. It all starts with the leader. Championship leaders have four responsibilities and one priority. The four responsibilities are: 1) The Mission — Why you do what you do 2) The Vision — Where you’re going 3) The Strategy — How to get there 4) The Goals — The milestones you need to achieve along the way The one priority is building a championship team. A championship team is made up of two key pieces: 1) Culture (mindsets & behaviors needed to drive championship performance) 2) Execution (skillsets & processes needed to drive championship performance) If you have a championship leader leading a championship team, the championship performance part just takes care of itself. I posted a video on Instagram here breaking all this down in under a minute if you’d like to check it out: https://www.instagram.com/p/CCGW0ppDdxi/

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I created a video on this topic called How Do You Grow Your Business? – 10 Tips For Astronomical Growth – https://youtu.be/JiGAaRiVIvY In the video, I break down these tips in more detail: Tip #1 – Develop a company mission you and your team can stand behind. Tip #2 – Invest in marketing (talent & technology, search, social, local, reputation, automation, CRM, and measure ROI). Tip #3 – Be passionate about sales (measure opening ratio, avg account size, cost per account). Tip #4 – Create scalable and repeatable processes (CRM, Google Docs, training materials). Tip #5 – Hire people that fit your culture and align with your mission over people with experience. Tip #6 – Measure people based on their attitude, effort, and performance — develop ways to measure that so everyone is at A and B player status! Tip #7 – Listen to employee and customer feedback and make changes along the way. Tip #8 – Hold an “all-hands” meeting with your team once per week (at least once per month) and be fully transparent with them with regards to where you stand as a company, your goals, areas you can improve, changes you’re making, and more. (do this via Zoom if remote) Tip #9 – Constantly be building future leaders that can become the foundation of the company. Tip #10 – Remember, nothing is as good as it seems and nothing is as bad as it seems, but somewhere in the middle lies reality. Keep choppin’!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I live in Loveland / Fort Collins Colorado which is surrounded by beautiful lakes and mountains. Therefore, I’d spend the morning of each day of the week exploring the mountains, various hiking and mountain biking trails around the area mainly near Estes Park and the Poudre Canyon. I’d then spend the afternoon on the lake enjoying water sports such as wake surfing and wake boarding. The evenings would be filled with spending time in downtown Fort Collins or downtown Loveland eating at local restaurants and visiting local brewery’s.

Tell us about a book you’ve read and why you like it / what impact it had on you?
I’ve created a few videos that hit on this topic that has worked well for me. I encourage you to watch Self Improvement – Strategy That Works & Saves Time (this one has been a game-changer for me) – https://youtu.be/_J174yC8xtM And Personal Growth and Professional Development – 9 Great Tips (lots of good nuggets in here) – https://youtu.be/cmglfdSZzhY Outside of that, podcasts and books on leadership, sales, marketing, and business are always recommended. If I had to pick one book that had a big impact on me early and one I would recommend to any new business owner, it would be Good to Great by Jim Collins. Beyond all that, I’ve learned the most from all the leaders throughout my life most mainly being my Dad, Joe Kellogg, who was coach in my youth years and now my business partner.

Website: https://jbkellogg.com/
Instagram: https://www.instagram.com/jb_kellogg/
Linkedin: https://www.linkedin.com/in/jb-kellogg/
Twitter: https://twitter.com/kellogg_jb
Youtube: https://www.youtube.com/c/jbkellogg
Other: Company websites: https://www.madwire.com/ https://www.marketing360.com/