Meet Jen Sevcik: Owner of Duality

We had the good fortune of connecting with Jen Sevcik and we’ve shared our conversation below.

Hi Jen, what is the most important factor behind your success?
We have three VERY different owners who bring vastly different skill sets to the table. Jen, Tim and Nattiel make up the dynamic rocket fuel combo behind the boutique fitness studio, Duality. We quickly learned that when leaders are aligned, great things happen. However, alignment is something that takes constant awareness, work and practice in order to leverage the personality differences and find synergy. At Duality, we have a Visionary (Tim), an Integrator (Jen), and the buffer/glue (Nattiel). Tim and Jen are also husband and wife, so they have the added challenge/pleasure of working together and partnering in life. These three types of leaders won’t always agree or play nice in the sandbox, but they have the potential to do great things. The healthy tension that exists between our owners has proven to energize the team and inspire creativity. We have seen our differences compliment Duality’s ultimate mission and contribute to the success of our brand. We work very hard to maintain mutual respect, stay on the same page with a focused weekly meeting, and have FUN! In addition to the rocket fuel in our ownership team, our “service first leadership” mentality has guided every single one of our decisions. Before team meetings, we reference our vision and mission statement to ensure we are in alignment with our purpose. It is easy to get lost in the weeds if you do not have a navigating beacon. The question: “Are we serving our clients to the best of our ability?” guides the decision making process. It allows us to easily forego options that stray from service leadership without the regret or emotional ties. We got into this business for our clients, our community, and this brand will ultimately succeed because of them. 

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Tim, Nattiel and I had a small dream that grew quick legs. We wanted to open a boutique fitness studio that had our favorite elements of fitness (HIIT and yoga). We wanted to invest in top of the line equipment and instructors in order to provide a curated and personal experience. We dreamt of a space where we could be agile and make quick changes to better serve our clients. Overall, we wanted to build a home where our community could safely struggle – where they could conquer real world issues by releasing sweat and endorphins. Personally, I have spent the last 14 years in medical device sales. My climb to the top was predictable and strategic – the harder I worked, the more hustle I showed, the more I prioritized building strong relationships with my surgeons and my team, the more successful I was. Opening Duality was the scariest thing I have ever done. It involved calculated yet unpredictable risk, a venture into a completely new industry, heavy personal investment, and a personal pressure to master every area of my new arena. I had nervous butterflies every day for the 2 years before we opened and for the better part of the first year post-opening. I was completely uncomfortable and was forced to sit in it (for a very long time). Hanging out in discomfort is an extreme challenge for me because I am a fixer and love to change my surroundings to become more comfortable. However, the personal development and growth that transpired while opening Duality was life changing. I am a more resilient woman, less scared of unknowns, more confident in myself, and more reliant on my incredible team.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’d take them to Duality (duh) for their first “mile high workout” of the trip. For the rest of my bff’s trip, we’d fill our time with a mix of eating, drinking, exercising and seeing some fun gems in the state. A short road trip to Estes followed by a hike with our 3 puppies and a couple of cocktails sounds like the perfect afternoon to me. I love playing a tourist in my own city for a weekend and discovering parts of our scene that I take for granted. We’d also absolutely have a dinner party with all of our friends. Tim is a phenomenal cook and we both love whipping up fancy craft cocktails for guests. We’d visit the local shops to get all of the most seasonal Colorado ingredients and spend an evening laughing, playing games and wowing our guests with a very foodie at-home experience.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband, Tim Samp, has patiently stood by me and never stopped encouraging growth and self-care. He has taught me that when you take care of yourself, you show up better in every area. Thank you! A thank you to Stephanie and Alysha – two of the incredible counselors and therapists have helped me navigate the crazy small business world journey … and proven that therapy is one of the very best forms of self-care.

Website: www.dualityfit.com
Instagram: dualityfit
Facebook: daulityfit

Image Credits
@ads.here @gracegatto