We had the good fortune of connecting with Jordan Elizabeth Gelber and we’ve shared our conversation below.
Hi Jordan Elizabeth, can you walk us through the thought-process of starting your business?
I realized there was a big disconnect between entertainment and business. I wanted to create opportunities and have more control over business strategies and creativity within the entertainment industry. I also wanted to work with CEO’s and develop their branding working on lucrative entities. I wanted to create my own relationships and I saw that business development was building communities with people to accomplish success. For small businesses, especially I wanted to bring everything in-house to bring to provide 360 solutions because, in the entertainment industry, a lot of businesses are missing the marketing aspect and have no plan.
In entertainment, there is a major disconnect and a lot of it is due to fear and conflict, and trust because society doesn’t deem entertainment as an actual career. I wanted a safe space that creates a two-sided marketplace where creatives have more control over their assets, help the underdog, tell great stories and be at the forefront of the entertainment industry as it merges with technology like OTT.
Let’s talk shop? Tell us more about your career, what can you share with our community?
The reason I created my business was because I wanted to create opportunities for myself that no one would give me. I’ve wanted to be an actor since I was four or five years old. I wanted the freedom to audition, and understand the business end of show business. Especially because I needed to learn how to carry myself. I stopped treating everyone differently and started looking at competitors as colleges. I launched STARBABY with a fashion show because I wanted to show the creative side of the business world.
With my passion project Aperteur, I’m able to tell and highlight stories that need to be told. I wanted to be the voice for the underdog because I was sick of people telling me I wasn’t special enough. Everyone is enough.
It’s not easy. You have to love it. Starting something and trying to convince people why they should trust you, especially in an industry where there are people taking advantage of others, is not easy. We all want to be successful and create success. Your job as an entrepreneur is to help people succeed which will help you succeed. You need to be a good listener. It’s scary to put your foot down. The day I quit the job that made me the person I am today, I still use the same structures and mindsets, and foundations from that job. It wasn’t easy to quit and I put a lot on the line. It’s not about giving up your dreams to do something impractical, it’s doing something that turns out to be practical. You can’t just claim it you have to show it.
My inspiration has been Phoebe Waller-Bridge, I always knew I was going to make my own success. It wasn’t something I was going to get or find, I was in control of it. I was bullied as a kid and was an only child, I felt like I had a hard time connecting to people my own age. I escaped to my imagination to escape the loneliness I had. When I got back here (NYC) as an adult, I was no longer going to have anyone tell me that the things I liked were wrong because I wasn’t as cool as everybody else. You can break away from the stories people label you with by reframing the negative thrown at you. Insults create injury, I wanted to create opportunities for people who didn’t have the chance. I knew I could support the misfits by becoming successful. I wanted to build a world for myself where it was ok to be myself. I wanted a world for others who also felt similarly and we can change the world.
Sometimes you realize that you are the bull in the china shop. Sometimes people need the bull in the china shop to break shit up.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
The first thing we are going to do.
We are getting coffee and a fun breakfast at cafe Mogador. We have to go to the Library and the McKittrick Hotel one of my favorite places in New York. The Drama bookshop and little Paris is also a spot to go. Let’s take a sketchbook by the Met and draw the Statues. Don’t forget the gluten-free donut in Central Park. Stop and see the Bnb Tiles. Get dressed up fancy and go to the top of the Parklane Hotel. And of course, go to Harry Potter New York because while I might seem cool I am not. After we are going to the nothing really matters speakeasy and ask Cyllan for the drink of choice. Take the one train to 34th walk towards Korea town, get some bubble tea, go to karaoke, and sing Paradise by the dashboard light at least once,
If it’s themed I’m there don’t forget that.
Who else deserves some credit and recognition?
Definitely my parents. My Mother and Father have always been go-getters and came from almost nothing and provided me with a wonderful life. My Father is the son of a holocaust survivor so he taught me a lot about perseverance and strength. He never made me feel embarrassed and nurtured my brain. I’m lucky for that. He’s had multiple businesses and taught me to find problems to solve. I based my second company on this mindset. My mother has taught me that no matter what you do, you do it with honesty and the best of intentions. She showed me there are solutions to everything. She has always been a success story when it comes to business and is the most important woman in the room. My company STARBABY comes from a business that they started for fun when they were dating. You need to surround yourself with people who teach and inspire you. They do these things and more and have given me the confidence to start and succeed in my entrepreneurial mindset.
Website: https://www.starbabyenterprises.net/blog
Instagram: https://www.instagram.com/jordie_starbaby/
Linkedin: https://www.linkedin.com/in/jegelber/
Twitter: https://twitter.com/jordie_starbaby
Facebook: https://www.facebook.com/jegelber