Meet Jordan Hansen | Executive Producer, Triarch Creative

We had the good fortune of connecting with Jordan Hansen, Executive Producer at Triarch Creative based in Denver, Colorado.

Hi Jordan, what is the most important factor behind your success?

Two things: Empathy and Integrity.

I deeply aim to understand my clients needs, concerns, and core desires when it comes to video content and their marketing. Additionally, we show up, every time, and we say what we’re going to do – That goes a long way in this business. The mixture of those two factors and our unique process of showing our clients the final product before we film to ensure we are aligned, helps to ensure they feel comfortable and also helps to create a unified goal. I feel my job as an executive producer is really a very different thing than most people think: I often describe my job as a translator of their (sometimes complicated) message to their specific audience, and a guide to help them navigate this complicated video production and advertising world.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
The thing that drew me to this field is typically the biggest challenge for most of our clients / marketing leaders: Creating commercials can be scary, and more than that: Your boss is probably trusting you to make it be a success (or else!).

I actually find that difficult process of bringing something to life very fun!

My top priority is to be an advocate for that person. I realize it can be very overwhelming to create a proper commercial, and there are a lot of rules that you really only know by doing it every day. Additionally, we’re coming off a covid-boom where marketing budgets are waiting to be spent on commercials, social content, anything to push a brand forward, and I empathize with not wanting to put all your “eggs in one basket” with one commercial airing once on broadcast. In the past, there was a paywall where you’d need to spend $300k /year minimum with an agency to ensure your ads get in front of your customers. But even those larger campaigns don’t always yield results. Many companies are taking their budgets and trusting their guts to find a unique creative team to help guide them in their vision to send it out to their customers: this is the future of advertising.

We’ve grown immensely in the past four years capitalizing on just that: Being an advocate for those marketing leaders.

Our clients are small businesses, agencies, and national brands looking to spend money on many deliverables that connect. I’m excited to see where the next years take us as a Denver-based production company helping national and global companies and brands elevate their marketing through video.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
The film, commercial and video production market in Denver is large, full of humility, and full of incredibly talented individuals. I moved here from Chicago in 2015, and I can attest that there are insanely talented people here that share one thing in common: Incredibly skilled people choosing to live in a place they love.

Website: www.triarchcreative.com

Instagram: instagram.com/triarchcreative

Linkedin: https://www.linkedin.com/company/triarchcreative/

Facebook: https://www.facebook.com/triarchcreative

Image Credits
@triarchcreative