Meet JP Purkey | Personal Trainer & Owner

We had the good fortune of connecting with JP Purkey and we’ve shared our conversation below.

Hi JP, can you walk us through the thought-process of starting your business?
I was unhappy with the first corporate gym I worked at. It was so sales focused that it lost touch with the personal aspect of personal training. I found the environment stifling, where clients were reduced to mere statistics and the primary concern was the bottom line. I was driven by a desire for deeper, more meaningful interactions. I wanted to be in a place where the clients knew my story and I knew theirs. They should feel like I am so invested in their success that they knew I wouldn’t leave them hanging. So I decided to leave. Entrepreneurship offered me a path to reclaim control over my time and energy, allowing for a healthier work-life balance. I took my time building business to emphasize personalized training and cultivating a referral network that supported my mission.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
As a personal trainer, I run a business that truly partners with my clients, fostering a collaborative and supportive environment. We continuously discuss goals, track progress, and incorporate feedback to ensure each workout is tailored to their unique needs. This dynamic approach ensures that clients are fully engaged and see consistent, meaningful results.

My business began to truly flourish when I shifted my focus to ensuring my clients had the best possible experience. By prioritizing their needs and satisfaction, everything else fell into place more naturally. Clients felt more valued and engaged, leading to higher retention and more referrals. This client-centric approach made my services stand out, attracting more people through word-of-mouth. Ultimately, emphasizing exceptional client experiences proved to be the key to sustainable growth and success.

I want people to know there’s nothing extraordinary about me except my genuine care for my clients and ensuring we have fun during our sessions. My success comes from a deep commitment to their well-being and making each workout enjoyable. Caring about your work and clients always leads to success.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
In a week-long trip to Boulder, CO, start by exploring Pearl Street Mall and dining at The Kitchen. Hike the Flatirons via the Chautauqua Trailhead, picnic at Chautauqua Park, and visit the Boulder Farmers Market. Explore the University of Colorado Boulder campus, the Boulder Museum of Contemporary Art, and dine at Frasca Food and Wine. Take the Peak to Peak Scenic Byway to Nederland, visit the Carousel of Happiness, and return for dinner at The Buff. Enjoy a yoga class at Yoga Pod, stroll along Boulder Creek Path, and have dinner at Boulder Dushanbe Teahouse. Adventure at Eldorado Canyon State Park, tour Avery Brewing Company, and dine at Blackbelly Market. Finish with breakfast at Snooze, a tour at Celestial Seasonings Tea Factory, and a final meal at Lucile’s Creole Cafe before departure.

Boulder is a FANTASTIC place to visit and live. I would encourage everyone to come.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My clients have been an incredible source of referrals and indirect marketing, playing a pivotal role in the growth of my business. Their unwavering support and understanding have been invaluable, creating a strong foundation of trust and loyalty. Many of them have gone out of their way to refer friends and family, significantly expanding my client base. Their encouragement has been a constant source of motivation, driving me to continually improve and innovate. The feedback they provide is some of the best I receive, offering insightful suggestions that have helped refine my services. Their constructive comments have led to meaningful improvements in my training programs and overall client experience. I am immensely grateful for their dedication and the positive word-of-mouth they generate.

Website: https://www.perpetualmovementfitness.com

Instagram: @perpetualmovementfit

Facebook: https://www.facebook.com/PerpetualMovementFit