We had the good fortune of connecting with Kaley Alie and we’ve shared our conversation below.
Hi Kaley, we’d love to start by asking you about lessons learned. Is there a lesson you can share with us?
I think one of the best things that my creative business has taught me is to be 100% myself. As an artist it is easy to compare yourself and your work to others. It can be a slippery slope when you are inspired by someone else’s style or artwork. It can be easy to judge yourself, your brand, your style. These feelings can make it difficult to be yourself. On the other hand inspiration from others can be so beneficial at pushing boundaries or providing ideas, but at the end of the day it is so important to remember to stay true to yourself. Success with art is because people are buying the happiness that is reflected through your work. I have learned that by staying true to myself, I can build a successful and cheerful brand.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My art is cheerful and bright. It will make you smile. It is simple and just plain happy. Getting to the point in my life where I finally felt comfortable calling myself an artist and a business owner was one of the biggest challenges of this journey. It took a lot of odd jobs and a climb up to a “career” to make me realize that what I thought I wanted wasn’t it at all. I vividly remember the day and moment when I sat down and told myself that I was going to work for myself. Almost 4 years in, I can tell you that starting from scratch and building up a business by yourself is no easy task. The belief in myself and strong desire to build a creative business is providing me with the motivation I need to be a successful artist. Also, when you find yourself not job hunting anymore, you realize that you have found just the right thing. (Full disclaimer: I still work a seasonal job to help pay the bills, but there is also not a day that goes by where I don’t work on my art business). My hope is that my art and greeting cards brings a little extra brightness to your home or add a few extra smiles to your handwritten notes. I am excited to see where this journey leads, what artwork I will create next, and where in the world my greeting cards end up!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If I had a friend visiting we would be hanging out in Fort Collins. One day we would shop small at all the cute shops in Old Town and stop at Happy Lucky to pick out a new tea to try and for a chocolate tasting at Nuance Chocolate. Next day, we would rent xc skis from Jax Outdoor Gear and take a drive up the Poudre Canyon. We’d go on a beautiful ski tour somewhere along the way, perhaps up to see Zimmerman Lake. When back in town we would go to the best Thai restaurant, Cafe De Bangkok. One day would be for brewery hopping (on a bike). Equinox and Stodgy are must stop breweries. That night we would eat dinner at Little on Mountain for the best food, atmosphere, and people. If it were summer we would visit Garden Sweet Farm for raspberry and flower picking. It’s so beautiful and fun!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Katie Hunt, owner of the business Proof to Product, has helped me tremendously. Her podcast has truly been a guiding light in helping me develop the stationery side of my business. She helps so many small creative product based business find the right resources to grow their passion.
Instagram: Kaley Alie Art
Facebook: Kaley Alie Art