Meet Latasha Doyle | Owner, Uncanny Content

We had the good fortune of connecting with Latasha Doyle and we’ve shared our conversation below.

Hi Latasha, can you talk to us a bit about the social impact of your business?
As a disabled woman, becoming a business owner was never something I thought I could do. I thought “business owners” looked like white men in suits in high rises — not women with messy buns and yoga pants.

But as time has gone by and Uncanny Content has grown, it’s become clear that we’re really changing the “face” of business, especially in the online world. We’re not polished, we’re not “professional,” and we support other women who have disabilities, non-traditional work schedules, large families, and more.

By hiring other women (especially those with kids, disabilities, or corporate job trauma), we are showing an entire community that it’s possible to be really amazing at what you do and not fit into the “traditional” view of business.

Our work also impacts our clients, who are women and non-binary folks facing the same systemic challenges we are. The corporate world didn’t work for them and they’re starting their own businesses that support their lifestyles. It’s really wonderful to see the people we’re attracting and supporting just by being ourselves.

What should our readers know about your business?
Uncanny Content is a retainer-based content and copy agency. Rather than delivering copy for one-off projects and then leaving a client to find another one, we partner with our clients for the long haul.

Some of our clients have been with us for over 4 years, creating consistent content for their podcasts, YouTube channels, blogs, email newsletters, social media, and more. We’ve also helped them launch their next big idea so they have the copy that converts — and gets their ideas to more people.

This is incredibly different from how most copywriters work. They only want to focus on their specialty (and I get that — good for them!). But I saw other business owners hopping from contractor to contractor, feeling like their voice was disjointed and they had to pay so much money for “experts” in each content/copy medium. A sales page writer for this, a web copy writer for that, a social media copywriter for this. And not a single stitch of strategy between them.

Getting to the place we are right now was easy in the sense that it’s something people needed SO MUCH, that our client roster grew fast. But adapting to an influx of clients and managing all the pieces that come along with being a retainer agency is hard.

I won’t say I’ve overcome those challenges — because business ownership is all about constant improvement. But I have found that hiring help is key. I’ve hired full-time writers to help manage our workload, instead of trying to juggle contractors. I’ve hired a coach who specializes in helping people build agencies. And I’ve hired an online business manager who knows how to build systems that cut down some of the friction in our work.

Honestly, I’ve built a team of people who love what they do and love getting our clients results. We also have an offer that is truly needed by other business owners and entrepreneurs and I want to continue to offer our services in a way that make people feel seen just as much as it gets them ROI.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
When someone comes to town, the first thing we do is take them to Los Chingones in Downtown Denver. Then we usually hop over the 1Up for some drinks and 4-person PacMan. From there, we take a little jaunt toward the Dairy Block and usually explore new alley markets that are popping up all the time in Denver.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The biggest influence in my business journey has been the amazing women I’ve met along the way. Without fellow contractors like Kristin Kaplan (of Mt. Juliet, TN) and Nicole Boucher (of Cape Elizabeth, ME) and amazing clients like Christa Gurka (of Miami, FL) and Christina Scalera (of Whidbey Island, WA), I wouldn’t be where I am.

For one, they showed me what it means to be a true expert in your field and to own your confidence in your skillset. For two, they showed me that you can make your business look the way you want it to. Nobody makes the rules.

Website: uncannycontent.co

Instagram: instagram.com/uncannycontent

Image Credits
Celebrate Again Studios