We had the good fortune of connecting with Laura Lieff and we’ve shared our conversation below.
Hi Laura, we’d love to hear more about how you thought about starting your own business?
Before I started Lieff Ink, I was helping people with their resumes, cover letters, and website content to subsidize my income as a newspaper editor. Then I decided that I could make freelance writing, editing, and PR a business and created Lieff Ink. January 2021 marked my company’s 10-year anniversary!
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I recently published a book called “Wookie Is Not His Real Name” which is about a professional snowboarder and longtime Vail Valley local who created the most notorious invite-only snowboard event in Colorado history. Following a career-ending injury, after which he was told he would never walk again, Brian “Wookie” Fleming endured severe physical, mental, and emotional lows that changed the trajectory of his life. Exemplifying his strength and determination, he pushed through to make it back on his feet and back on a board. I started writing this book in the summer of 2014 because I was inspired by what people did for Wookie when his season pass was suspended. It was exciting to see our community, along with people from all over the country, extend to him such abundant and unwavering support after he was there for them for so many years in a variety of capacities. We had a successful book signing last weekend, have had a few articles written about the book, did a radio interview this morning, and the book is currently number two on Amazon’s Hot New Releases about snowboarding.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My best friend doesn’t snowboard so I would take her snowshoeing with our pups and then we would go to Tumble Tots with my two-year-old son. For lunch we would go to Agave in Avon and for dinner we would walk to Zino in Edwards.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Brian Fleming – father of our son, co-wrangler of our pups, and my partner in everything.