We had the good fortune of connecting with Lauren Bratten and we’ve shared our conversation below.

Hi Lauren, what’s something about your industry that outsiders are probably unaware of?
Some people think those who hire a copywriter are people who don’t feel confident with writing or that they aren’t “good” at writing. The truth is, many of my clients enjoy writing and excel at it. I even have a client who is published! But the value of hiring a copywriter is being able to spend your time on the activities that either bring you the most revenue, are the tasks that no one else can do, or are the tasks that bring you the most life. Hiring a copywriter unblocks the growth of your business by outsourcing a task that can be very time-comsuming.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?

At Color Field Content, I support small businesses, entrepreneurs, and agencies with any of their copywriting needs. Although I started out just blogging, that quickly grew to fulfilling a variety of copywriting needs for my clients, including email marketing campaigns, e-books, website copy, newsletters, and more. Now with five years of business under my belt, I’ve grown to a place where I am expanding my team, and helping more businesses than ever communicate with their customers, and gain a stronger presence online.
I like to say that empathy is my superpower, and I think that has really allowed me to be a successful copywriter because I not only enjoy learning my customers’ brand voices, but I also care about the success of their small businesses. Many of my customers have described that I feel like I am one of the team—which is exactly how I want it to be. I would also say my willingness to learn is the main thing that has allowed me to grow. Truth be told, I started in this business with really only raw writing ability and very little knowledge of marketing tactics or all the various platforms I would end up working on. Many thanks to so many clients and co-workers for taking me under their wings and teaching me about all the various ways to use my writing skills to help others succeed.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
There is so much to love in Loveland and Northern Colorado! If I had a friend visiting for the week, we would definitely need to go for some hikes, maybe up in Rocky Mountain National Park or maybe somewhere closer like Devil’s Backbone. I love the ambiance for Sweet Heart Winery so we’d have to go there for a few glasses of wine and to sit by the river.

I am a fitness junkie, so if they were up for it, I would love to take them to my favorite cycling studio in Fort Collins—Cyclebar. I also teach a barre fitness class once a week, so maybe I’d invite them to that too! I also love cycling outdoors, so if my guest were down for it, maybe we’d take to some backroads or trails on our bikes for a bike tour of the region.

When it comes to restaurants, there are too many to choose from! I love Door 222 in Downtown Loveland or Vatos Tacos for something more casual.But if we wanted to venture to Fort Collins, I would definitely take them to Lima Coffee (for a Chagga chai!) or Choice City Deli.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would certainly have to give a shoutout to my friend Amy Green who very first introduced me to blogging through a crowdsourcing platform called Blogmutt (now Verblio). Amy knew I was needing to make some extra income for my family and that I enjoyed writing. I’ll never forget going over to her house, sitting down at her kitchen table, and her showing me the ropes of the platform and how to write a successful blog.

Website: www.colorfieldcontent.com

Instagram: @colorfieldcontent

Linkedin: www.linkedin.com/in/lauren-bratten

Image Credits
Tallie Johnson Photography

Nominate Someone: ShoutoutColorado is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.