We had the good fortune of connecting with Lauren Bratten and we’ve shared our conversation below.
Hi Lauren, what’s something about your industry that outsiders are probably unaware of?
Some people think those who hire a copywriter are people who don’t feel confident with writing or that they aren’t “good” at writing. The truth is, many of my clients enjoy writing and excel at it. I even have a client who is published! But the value of hiring a copywriter is being able to spend your time on the activities that either bring you the most revenue, are the tasks that no one else can do, or are the tasks that bring you the most life. Hiring a copywriter unblocks the growth of your business by outsourcing a task that can be very time-comsuming.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
There is so much to love in Loveland and Northern Colorado! If I had a friend visiting for the week, we would definitely need to go for some hikes, maybe up in Rocky Mountain National Park or maybe somewhere closer like Devil’s Backbone. I love the ambiance for Sweet Heart Winery so we’d have to go there for a few glasses of wine and to sit by the river.
I am a fitness junkie, so if they were up for it, I would love to take them to my favorite cycling studio in Fort Collins—Cyclebar. I also teach a barre fitness class once a week, so maybe I’d invite them to that too! I also love cycling outdoors, so if my guest were down for it, maybe we’d take to some backroads or trails on our bikes for a bike tour of the region.
When it comes to restaurants, there are too many to choose from! I love Door 222 in Downtown Loveland or Vatos Tacos for something more casual.But if we wanted to venture to Fort Collins, I would definitely take them to Lima Coffee (for a Chagga chai!) or Choice City Deli.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would certainly have to give a shoutout to my friend Amy Green who very first introduced me to blogging through a crowdsourcing platform called Blogmutt (now Verblio). Amy knew I was needing to make some extra income for my family and that I enjoyed writing. I’ll never forget going over to her house, sitting down at her kitchen table, and her showing me the ropes of the platform and how to write a successful blog.
Tallie Johnson Photography