We had the good fortune of connecting with Lori Greenly and we’ve shared our conversation below.

Hi Lori, any advice for those thinking about whether to keep going or to give up?
I guess I don’t really understand what “giving up” is. That means one would just “stop doing” in the middle of an action. Whether that’s seeking a loving relationship, building a company, providing the best client experience, setting up a health plan, or attempting to reach any personal or professional goal. Can you just stop? What happens to everything you started? I like this question, it’s really making me think. Instead, I make decisions when to pivot in life, but I guess I don’t necessarily see any moment as a time of “giving up.” That seems so absolute and final.

You know it’s time to pivot when you’ve placed all of your cards on the table after you have educated yourself and considered all possibilities, and what you are working on and towards is not bringing the results you were aiming for. Once I have explored and attempted all possible solutions, then it usually very clear that it is time to pivot. This is when you take all you have learned, apply it and redirect it to your new goal. I don’t consider that giving up, a loss or a failure. That’s also why I don’t believe in the phrase “win some, lose some,” instead I like “win some, learn some.” But if I were to truly give up in that moment, everything I had built and and worked on towards that original goal would thrown away. That time and energy would be wasted. If we continue to build and grow from everything we learn during those moments by simply pivoting, we aren’t failing either, are we?

So how to know whether to keep going or to pivot? Know exactly what your goal/vision is and believe in it always, know what your limitations are, know what your strengths are, educate yourself and GROW, don’t be afraid, put all of your cards on the table and BELIEVE IN YOU! Even after being knocked down over and over again. With all of this, along with staying true to yourself and your goals, I believe you’ll know exactly when to pivot. Then you just keep on pivoting, making sure you’re enjoying the experience along the way.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I was a banker for 25 years. I spent the majority of that time in private wealth management and LOVED my job! I have been blessed with the best clientele and associates in the industry. In 2007 when Four Seasons Denver was under construction I had the honor of working with the developer/owner. As I researched the property to understand the brand better, I knew I wanted to be the banker of that building, to take care of all of the new residents that would be moving in one day soon. Then 2008 changed everything and only 16 of the 102 units sold. However, a couple years later the developer reached out and asked me to assist on the lending side as they were launching sales of the remaining 86 units again. I got to become the banker of many of the Four Seasons residents!

I continued to work with other luxury condo developments and their buyers in and around Denver, and ultimately was able to learn about a pretty big gap in education for real estate brokers helping clients purchase condos versus single family homes. For good reason, there is no special education for condos in the real estate licensing process in America, but I learned that Canada had an extensive program realtors were required to complete during their licensing process. I continued to hear what I call “nightmare stories” from my condo investing clients; a client closed on a condo and learned later they couldn’t have their dog in the condo; a young girl used every penny to purchase her first home/condo only to learn she was personally responsible for an $18,000 assessment 3 months after closing, a gentleman thought the storage space in front of his parking space was his – not only was it not his, there were no storage units available in the building… That’s just a few of many stories.

In May of 2017, our builder defect laws (Statute of Repose) shifted just enough that I knew we would start to see more condo developing, which we desperately needed. I left my banking career after 25 years in December 2017 and started Denver High-Rise Living .ORG in January of 2018. The .org was intentional, to educate brokers, buyers, investors, developers…on everything condos. We created a curriculum that includes over 20 classes specific to condos; lending, insurance, architecture, laws/legislation, HOAs, reserve studies… Six months later I decided to get my realtor license and start the sales side of the company where we train brokers in condos, helping to make the buy and sell process as educational and smooth as possible to our clients as well as to the broker on the other side of the transaction and their client.

We believe in ACT:
A = be AUTHENTIC
C = COLLABORATE
T = be TRANSPARENT
If we ACT this way with one another, then the entire experience will be a win-win as Denver grows UP!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I live downtown, just down from Union Station and LOVE our city!

Friday: we HAVE to start at Four Seasons in Theater District. The Edge Bar & Restaurant! Hopefully there’s a good show playing at one of the theaters, if not, the Denver Art Museum is close by and you could stop there during the day. There are also smaller venues close by for concerts: Paramount, Fillmore, Ogden…

Saturday: the perfect afternoon and evening to tour LoDo: Union Station, Denver Milk Market and the all new McGregor Square! My favorite comfort food is at Tupelo Honey even though we have incredible restaurants Stoic and Genuine, Tavernetta and Ultreia.

Sunday: this is a great afternoon for NMBR38 in RiNo – some outdoor live music! They have food and drinks from different vendors all under one roof. The perfect way to end a weekend, even in the winter.

Monday – Wednesday: these are the days to head to the hills to avoid the I-70 traffic. Whether it’s summer or winter, a trip to the mountains is a requirement, but weekdays will be more enjoyable. I’ve blocked 3 days depending on what’s happening.

-You HAVE to see Red Rocks and if there’s a concert, plan around that!
-Breckenridge is a 75 minute drive and a great little town for a day drive and tour. You can rent bikes and enjoy the trails, ski, snowmobile, snowshoe, or just walk around the town.
-A little further up I-70, past the Breckenridge exit is Copper Mountain, if you exit there and head towards Leadville you will either find the BEST snowmobiling or the BEST ziplining! Another great day trip!
-You can’t come to Denver without going to Vail. Take time to enjoy the town whether it’s summer or winter, but a must do is the spa in Bachelor Gulch just 10 minutes up the road from Vail, at the Ritz! That resort is a ski in/ski out so you may decide to spend a night there. But you could still make this a great day trip from Denver.

Thursday: tour LoHi! Little Man ice cream and the many restaurants of this great neighborhood. Try the popular restaurant Linger, the old mortuary where Buffalo Bill Cody was held for 6 months after he died, where they still have fun playing off of the fact it was once a mortuary. This neighborhood is on the west side of I-25 and can be accessed by a few different foot bridges that will take you right into downtown Denver, right back to LoDo, where you can check out River Front Park, along the Platte River Denver. Denver loves this river so much they are working on some major expansion and clean up, adding water sports. But it’s still a great place to hang out today!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have to shoutout to my 2 daughters, Callie (29) and Cassie (20). They have both taught me that “giving up” is a phrase that does not exist in our vocabulary. I would have not known this without them. I want to be just like them when I grow up.

I also want to shoutout to the book the “Go-Giver,” the original red one. This is a business book, but it’s such a great book about simply giving your way through life. It’s a great short 4 hour read for everyone!

Website: www.DenverHighRiseLiving.org

Instagram: https://www.instagram.com/denverhighriseliving/

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Facebook: https://www.facebook.com/denverhighriseliving/

Image Credits
I own all of these photos.

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