Meet Madison Moorhead | Owner + General Manager of Apocalypse

We had the good fortune of connecting with Madison Moorhead and we’ve shared our conversation below.

Hi Madison, other than deciding to work for yourself, what else do you think played a pivotal role in your story?
The biggest contributor to my success would be starting out working for other companies in my field that were leading the way in the industry. Beginning as a student of the business model and taking note of what those companies were doing well and what could be improved has been incredibly helpful in the development of my company and my brand. I think our culture tells us that we can all wake up on our 18th birthday and become our own boss – a wise entrepreneur. My loved ones were telling me for years that I wasn’t living into my potential. I knew that I soon would, but I wasn’t ready. I needed to learn as much as possible about my field, cultivate discipline, and study business practices in general before I could step into my genius and become my own boss.

What should our readers know about your business?
Apocalypse is a buy-sell-trade boutique in the business of recirculating the incredible amount of clothing that already exists in the world. Our inventory is entirely curated with gently used secondhand items straight from our neighbors closets. This business model offers our shoppers an alternative to buying new – steering them away from supporting fashion conglomerates whose practices are detrimental to the planet. It offers our sellers an avenue for recirculating their items – prolonging the lifespan of the garments and saving them from the landfill. We exist to meet the urgent need for accessibility to secondhand spaces as a means to halt the harmful environmental effects of the fashion industry. Combatting the climate crisis is our biggest motivator for doing what we do.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
First we would spend a few hours shopping. We’d start here so they could get a sense of the Apocalypse experience. We put a lot of focus on personal styling and pairing items with a new wearer – so this will be a fun way to start off the weekend. Then we would visit Common Threads – our towns most curated consignment store. There she might find some high end handbags, jewelry, and shoes to pair with her new wardrobe from Apocalypse. Now that we are dressed to the nines (masks included – how mysterious) we walk the mall and stop at Organic Sandwich Company for a bite. Almost all of their ingredients are organic and locally sourced, and it’s crazy delicious. Next, onto some of the best boutiques in town including Jones & Co., Haven, and Canoe Club. These well curated boutiques will inspire us and we may even find some brand new sustainable treasures. Next up, a rooftop cocktail at Corrida, and early to bed so we can hit the trails first thing in the morning. First we stop into Boxcar because my friend is a true coffee connoisseur, and I hit Wonder Press for a fresh juice before we head out to hike Sanitas. We head to Leaf for lunch where I apologize for the lack of vegan restaurants in our town – she agrees we need more plant based options. Regardless, she is impressed by the ethical theme of our weekend together, and is excited to see how the town will transform to meet the needs of the community next time she visits.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to thank my partner in life and business Jed Bickford, for believing in my vision and upholding the structures needed to support our business. My partner and mother, Kirsten Boedecker, for instilling creativity, style, and resourcefulness since day one. My third partner and cousin, Sophia Boedecker, for modeling a holistic picture of health and for holding me accountable to my own happiness. I would also like to thank The 360 Emergence movement community, especially Amber Ryan and Kate Shela, for creating a space for deep listening that brought me to this place of vulnerability, courage, and flight.

Website: www.discoapocalypse.co

Instagram: @disco.apocalypse

Image Credits
Mason Noteboom (in store photos) Noelle Ireland (Models in Studio)