Meet Marlene Bedoya | Communications Strategist & Social Impact Leader

We had the good fortune of connecting with Marlene Bedoya and we’ve shared our conversation below.

Hi Marlene, what role has risk played in your life or career?
Taking risks has been the heartbeat of my career. I’ve come to understand that nothing truly meaningful happens without a leap of faith. Right now, I’m the founder of Agave Republic, a PR firm that brings visibility to brands, people, and movements—especially those often overlooked.

I started this journey because I saw that not everyone dares to nurture what others won’t even touch. Most people reach for roses, not realizing the strength and beauty in something like a spiny agave. But I’ve always seen resilience and potential where others see risk or discomfort. My gift is telling the stories no one else dares to tell—and making people feel seen, dignified, and powerful in the process.

Risk has shown up in every form for me—financially, emotionally, and creatively. I’ve poured my energy into projects that didn’t always turn out how I hoped. I’ve been betrayed, burned out, and taken advantage of. But I’ve also grown. Because when you risk something, even if you lose, you gain wisdom. You learn what matters, who you are, and what you’re willing to stand for.

I believe that the faster you fail, the faster you learn. And with each lesson, you become more equipped to succeed—not just in business, but in life.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
1. Please tell us more about your business.
At Agave Republic, we believe that every brand has roots—sometimes hidden, often powerful. Our mission is to help those roots grow deep, rise strong, and bloom boldly. We are a visibility firm for brands, people, and movements, with a heart for purpose-driven work.

One of the most meaningful projects we’ve led was Amor a la Mexicana, a beautiful cultural all-inclusive (food and drink) festival created in collaboration with Rachel García at the Mexican Cultural Center. This movement was born to elevate the culture of Mexico and recognize the people behind tequila, mezcal, art, and tradition—not just the products, but the people and stories behind them.

At our core, we are connectors. We build campaigns, brand activations, and community collaborations that bring people closer to their purpose—and to each other.

2. What sets you apart from others, what are you most proud of or excited about?
What sets us apart is simple: we care deeply. We don’t see communications as a transaction—it’s a transformation. Our projects are often pro-bono or offered at significantly reduced cost because we believe in philanthropy as a business model, not just an afterthought.

We specialize in communications strategy, partnerships, brand storytelling, and cultural activations—but what makes us different is how we treat our clients. We build family. We don’t just help people bloom; we stay connected and build a thriving network of people who lift each other up.

We’re also proud to support mezcaleros—helping artisanal mezcal brands cross the border and connect with importers, distributors, and U.S. markets. And beyond business, I continue to support social justice work through JAMLAC (Justice and Mercy Legal Aid Center), where I lead communications and fundraising strategy. I’ve also had the privilege of helping amplify national campaigns in partnership with the White House.

3. How did you get to where you are today business-wise? Was it easy?
Not at all. I got here through failure, resilience, and relentless self-belief. I’m a mother, a military spouse, and a woman who had to start over more than once. Life has taught me that where you start doesn’t matter as much as how much you value yourself. Your education, your values, and your heart—those are things no one can take away from you.

I’ve had to build thick skin (just like any Agave), and that only comes from going through the uncomfortable and unexpected. I’ve lost money, been underestimated, and had doors closed in my face—but I kept showing up.

4. If not, how did you overcome the challenges?
I overcome challenges by staying grounded in one truth: if I don’t try, I don’t learn. And if I’m not learning, I’m not growing into a better version of myself. I don’t compete with others—I challenge myself. Every risk I take is a step toward becoming the Marlene I’m meant to be.

5. What are the lessons you’ve learned along the way?
One of the biggest lessons I’ve learned is this: when you dare to do something bold—something no one else is doing—you’ll be judged. You’ll face criticism. And that’s when I know I’m on the right path.

I’ve learned to be loyal to myself, my values, and the change I want to see in the world. You can’t let fear or people’s opinions derail your vision. You have to stand firm in who you are.

6. What do you want the world to know about you or your brand and story?
I want people to know that your story matters. It matters so much that by making it visible, you give others permission to dream, to grow, and to lead. That’s how we move humanity forward.

Too often, people hide their success or play small. But your story, your brand, your movement—they are seeds. When you share how you’re blooming, you inspire others to do the same. Maybe you won’t see the full fruit of your impact in your lifetime, but someone else will build on the seed you planted. That’s legacy. That’s community.

And that’s why I do what I do at Agave Republic.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
It all depends on the season, but if it’s summer in Denver, the energy is contagious! Festivals are everywhere—celebrating culture, music, food, and art. That’s when the city truly comes alive. And of course, I’d plan the week with a little bit of mezcal, tequila, history, and beauty—the things I love most.

We’d start with a toast at Taqueria Cencalli, home to the award-winning Belladonna Margarita and Tizoncito Margarita—named after the legendary first taco al pastor taquería in Mexico City. Cencalli isn’t just a meal, it’s a cultural experience that connects Denver to Mexico in the most delicious way.

Then we’d explore the city—visit local museums like the Denver Art Museum, MCA Denver, or History Colorado Center, to dive into our region’s roots. I’d definitely take them to Camelia’s Modern Mexican Cuisine in downtown. The food is elegant and bold—especially their pink mole—and the ambiance is perfect for celebrating friendship or just enjoying a long, soulful dinner.

Midweek, we’d head north. Before our Estes Park getaway, we’d stop at Rumbo 52, a culinary gem by Chef Fausto Felix, where Mexican seafood shines—think marisquería magic, Oaxacan empanadas, and elevated flavors that transport you straight to the coast.

In Estes Park, we’d take in the mountains, breathe in the stillness, and reset.

And to close the week, we’d wander 16th Street Mall—not just to shop, but to reflect on the layered history of this place and the people who lived here long before Denver was Denver. There’s something powerful about walking through a city and honoring the stories beneath your feet.

Every stop would be a mix of culture, storytelling, and flavor—because that’s what I believe life (and travel) should be about.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Absolutely. My deepest shoutout goes to God, who guides me every single day. His presence gives me the courage to move forward, the peace to stay grounded, and the faith to keep going even when the path isn’t clear. Everything I do is rooted in a deep belief that I’m being led with purpose.

I want to honor my husband, my partner in every sense of the word. He’s been by my side for over 20 years—through every tear, every win, and every late-night dream turned reality. He’s not just my #1 fan; he’s my mentor, my emotional rock, and the person who taught me what a life of service truly looks like. His support has given me the strength to take risks, to rise after failure, and to show up fully as myself.

I’m deeply grateful for my circle of friends—the ones who cheer me on during the hard days and remind me of my purpose when I doubt myself. Their presence, honesty, and laughter keep me grounded and fueled.

And of course, my parents. My dad, who always made me believe I could do anything—that confidence lives in me every day. And my mom, whose resilience is unmatched. I’ve watched her face life’s hardest moments with unwavering strength, and that has shaped who I am more than anything else.

No success is ever just our own. It’s a reflection of all the love, lessons, and light we’ve received along the way. And I carry that with deep gratitude.

Website: https://www.agaverepublic.com

Instagram: https://www.instagram.com/agaverepublic/

Linkedin: https://www.linkedin.com/in/marlene-bedoya-7072b553/

Facebook: https://www.facebook.com/marlene.bedoya.7

Other: https://www.instagram.com/marlenebedoyamx/