Meet Matt Liparulo | Junk Removal Specialist

We had the good fortune of connecting with Matt Liparulo and we’ve shared our conversation below.

Hi Matt, what was your thought process behind starting your own business?
I started Haul of the Wild because I saw a real need in my community. Over the years, I’ve worked for both solid companies and some that, honestly, didn’t treat people right, whether it was customers or employees. That stuck with me.

I first went full-time with my own business back in January 2020 as a videographer. But when the world shut down a few months later, every gig I had was suddenly gone. That kind of hit reset on everything. Years later, when I had another shot at being my own boss, I realized I didn’t have the same passion for video work, but I still had the drive to build something of my own.

For me, running a business had to check a few boxes: it had to be meaningful, it had to serve people, it had to involve working with my hands, and it had to be resilient. I wanted something that could hold steady through unpredictable times. Junk removal and hauling checked all those boxes. It’s honest work, it’s hands-on, and it feels good to help people clear out space and take something off their plate. It’s been a better fit than I expected.

Alright, so let’s move onto what keeps you busy professionally?
It definitely wasn’t easy. When I started Haul of the Wild, I was burned out and looking for something real. I had been laid off and couldn’t land steady work in video editing or marketing. I was applying for jobs I didn’t want, just to get by.

In the meantime, I stayed busy the only way I knew how: working with my hands, building things, breaking a sweat, and trying to feel useful. Eventually, I realized I didn’t need to wait around for the right job. I could create something of my own.

Some people don’t see junk removal as creative work, but for me, that’s exactly what helped this business take off. I’ve always been an artist. Leaning into that gave me the edge I needed to launch a brand that actually sticks. We’ve had people ask if Haul of the Wild is a franchise. It’s not. Just me, doing what I believe in.

I don’t have the biggest trailer or the most experience, but I’ve got a brand people recognize, trust, and remember. And when I get more time, I’ll bring even more of my creative background into the business. The biggest lesson? No one hands you anything. You’ve got to build it, show up, and do the work every day.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I love showing people around the Front Range, especially if they’ve never been. There’s so much to see out here, and the views never disappoint. We’d start the week with an early morning hike in Castlewood Canyon State Park, before the rattlesnakes come out to warm up on the rocks. After that, grab breakfast at one of the many local coffee shops. Setting the tone with a solid cup of coffee is important.

Garden of the Gods is a must for anyone visiting the area. If we’ve got time, I’d plan a quick camping trip somewhere quiet near a river or creek. That’s the best way to take in Colorado and maybe spot some wildlife too. Afternoons could be spent poking through the shops in Old Colorado City or digging around antique stores in Castle Rock.

Evenings? Find any brewery with a view. There are plenty, and they’re hard to beat. I’m all for hitting the trails, checking out the sights, and talking with whoever you bump into. This stretch of the Front Range, between Denver and Pueblo, has its own pace and character. I spend my working hours cleaning it up, so it’s nice to spend my free time enjoying it too.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d give my shoutout to my dad and my grandpa. My dad’s an author, and he’s always worked for himself. Watching him stick to his craft and build something on his own terms taught me that you don’t have to follow the crowd to succeed. He showed me that you should take pride in your work and let it speak for itself.

My grandpa gave me a piece of advice that’s stuck with me: “Always do your best. It doesn’t have to be the best in the world, it just has to be your best.” That line has guided a lot of how I approach things. I’ve worked for corporations where my effort was seen and even rewarded, but there was always a ceiling. That gets frustrating. Going out on my own has allowed me to work the way I believe is right and give my best without limits.

I also want to thank the people in my corner, family and friends who’ve never asked me to shrink or play it safe. They’ve always believed I was capable of more and encouraged me to chase it. That kind of support matters more than most people realize.

Website: https://haulofthewildservices.com

Instagram: https://www.instagram.com/haulofthewild/

Linkedin: https://www.linkedin.com/company/haulofthewild

Facebook: https://www.facebook.com/profile.php?id=61574760205782

Yelp: https://www.yelp.com/biz/haul-of-the-wild-palmer-lake

Youtube: https://www.youtube.com/channel/UC7CLkJn3Y9uMucBxCPicRYQ

Image Credits
Matt Liparulo