We had the good fortune of connecting with Matthew McCune and we’ve shared our conversation below.
Hi Matthew, is there something that you feel is most responsible for your success?
McCune Legal- Bankruptcy Law
As a small business owner, it’s a bit hard to think about what my professional “brand” is. However, I know that all businesses, no matter how small, do in fact have a brand that hopefully highlights one or more positive aspects of the business. My brand is tied to helping people move forward in a crisis.
For my small business (a consumer bankruptcy law firm), my success and my branding can be tied to my direct and some would even say blunt communication style. I can’t tell you how many times I’ve heard clients say, “Matt, you just say it like it is.” It’s true and while I think it has helped contribute to my success, it has also caused some negative issues. Being extremely direct with people when they are going through an incredibly difficult time is a delicate dance. I haven’t nailed it every time over the past twenty years.
I always try to be kind but when you are getting highly specialized legal advice it’s way more important to get the straightforward advice you need to hear to make an educated decision, even if that advice is not what you want to hear.
This branding has been easy to maintain because it’s authentic to my personality. I try to be direct with people in my life away from work. However, that is an even more delicate dance and I’ve stepped on more toes than I care to admit. When it comes to business though, especially for a lawyer, being known as a straight shooter is a pretty damn good brand to have earned.
What should our readers know about your business?
Since our inception in 2002 we’ve made it priority to always do the right thing. Often we discover the best thing isn’t bankruptcy for clients and we are happy to help people find alternatives. We’ve also become the law firm other attorneys turn to do for complicated Chapter 13 cases and litigation.
Our business is inverse to the economy, which means we are prone to wild swings in business, which can make running a business more difficult to predict. What has helped is staying the course and specializing.
We want people feeling defeated and considering bankruptcy to know it’s not the end, but a beginning. Our team stays with you throughout the process and we are accessible even years down the line for questions. At McCune Legal we care about help[ing you move forward and starting again.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
There is so much to do and see in Colorado! We would head to Copper Mountain and shred! If we stayed local we would catch a show at the Bluebird (which opened in 1913) and get some real green chile before the show.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Special thanks to Steve Berken who helped me out of law school learn the ropes of bankruptcy and being a small business owner. In our profession, you have to learn how to do both and they are very different skill sets.