We had the good fortune of connecting with Maxwell McManus and Justin Freeman and we’ve shared our conversation below.
Hi Maxwell & Justin, we’d love to hear more about how you thought about starting your own business?
We were looking for pants that could fit bigger sized legs but also be comfortable and easy to move in. There were a lot of brands that advertised pants that stretch, but the stretch wasn’t very impressive. So we decided to maximize that concept! We wanted to create something for men that was very versatile and comfortable to move around in. We knew women had jeggings, and we wanted to create something similar, but for men. Something that isn’t tapered at the ankles, but has a zipper, belt loops, and deep pockets!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
So our brand is ran by 2 veterans: Justin Freeman and Max McManus. What sets us apart from other brands is that we have created a type of pants that can be worn for almost any occasion, but also he comfortable and breathable at the same time! We started with a target of bodybuilders, but quickly learned all kinds of groups of people love this kind of concept. We have become very popular with BMX riders and have also worked with pro skaters, and UFC fighters. It’s not just the active lifestyle though. Many people enjoy them for travel and just relaxing just because of the comfort aspect. Neither of us have a business background so honestly we have been winging it from the beginning and learning as we go. It definitely hasn’t been easy and we’ve put a lot of our money straight back into the business and we’ve definitely had some hiccups here and there trying to work with different manufacturers. We’ve just kept trying regardless of mistakes and pushed ourselves to grow and be better. One of us handles the marketing side while the other handles more of the customer service and shipping out orders. When we originally started, it was hard to find the right design/fabric. We went through several manufactures and tested tons of different fabrics until we finally found something that was the perfect fit. One of the biggest things we’ve learned along the way is to focus on the big picture and not get hung up on little things especially things that are out of our control. We want the world to know that you don’t have to follow the path set for you. You don’t have to settle or listen to other people. Do what you want to do. J-Walkers- So You Can Do You
Who else deserves some credit and recognition?
We would like to thank our clients and friends for helping support us from the very beginning and helping us get the word out! Also a big shoutout to Jane McManus (Max’s Mom) for letting us use her basement to store all of our pants in the very beginning!
Other: Tiktok @jwalkersapparel