We had the good fortune of connecting with Nicole Toledo and we’ve shared our conversation below.
Hi Nicole, what do you attribute your success to?
The success of my brand is that is based on authenticity. My brand focuses on timeless beauty. I follow trends and love to try new products, but I don’t let them change my goal of simply making my clients look and feel their most beautiful. I am not here to make anyone look like a completely different person or fit into a mold. I am here to make you look like you but at your absolute best. My style and skill has definitely evolved over my 20 plus year makeup career but one thing that has stayed true is my commitment to my mission statement and values. I believe that makeup is a way to enhance your individual beauty not cover up your flaws. I also think it’s important to consult with the client so that I understand what features he or she may want to enhance or minimize. I really think it’s just as important to listen to client as it is to make my professional recommendations.
Alright, so let’s move onto what keeps you busy professionally?
I am most proud of the amazing relationships and experiences I get to have with my clients on some of the most important days of their lives. I have grown with my clients over the years. I get to be part of their milestones by doing their makeup for their engagements, weddings, maternity, family photos, business branding, etc.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would highly recommend a mountain getaway. We live in such a beautiful state where only a few hours away from the city you feel like you’re in a completely different world. There is nothing more peaceful and grounding than taking a trip to the mountains.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are so many amazing female entrepreneurs that have supported me in my journey. Thanks to all the amazing estheticians, artists, photographers, event planners etc. that continue to recommend and support me and my business. I could not do it without you.
Facebook: Nicole Toledo Makeup Artistry
Erin Witt Photography did the photo of me applying lip bold color wearing a Jean jacket The other 3 photos are from Jackie Cooper Photo