We had the good fortune of connecting with Sara Brown and we’ve shared our conversation below.
Hi Sara, can you walk us through the thought-process of starting your business?
Starting my own business just kind of happened for me. It was gradual- I began my baking journey when I decided to make a beautiful cake for my grandmother for her birthday. I was able to produce something better than I could buy at the grocery store and it just snowballed from there with friends and family asking me to make cakes for them! When I decided I was actually in business, I knew I had to set boundaries for myself so that I would continue to enjoy the work I do. That was probably the most beneficial part of my thought process for me. I also played around with where I wanted my niche to be and I tried different things for a few years like an Etsy store selling my toppers, adding decorated cookies to my menu, and participating in the farmer’s market. Some of these things stuck around and some were things I decided I didn’t want to focus my energy on.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I feel like every time I bake, I am creating art. From crafting new recipes and flavor profiles to using sugar and frosting to create beautifully decorated exteriors. My style definitely leans more minimalist and clean, but I pride myself on my versatility as an artist and being able to make my client’s dreams come true. My style and specialities have not always been so easily defined and I used to take every order that came my way- that led to total burnout. I have learned through experience that I truly am talented at specific bakes and decor types and find so much joy in making them and try to showcase those skills with each bake instead of forcing myself to reinvent the wheel and make any request that comes my way. The most important thing I’ve learned is to never stop growing as an artist and to always try to find joy in what I do by setting boundaries while dreaming big. As a mom of 4, it’s important to me that my job brings joy and is something my family can be proud of as well.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Always, my go-to is catching a show at Red Rocks (of course in non-pandemic times). My husband and I love food and cocktails and like to take our friends to St Ellie’s and Williams & Graham for the speak easy experience. We also love Tatarian on Tennyson for drinks- such a cool atmosphere! If beer is more your thing, we have an abundance of breweries around town to check out too. Our favorite places to eat include El Five, Hop Alley, Coohills, and Barcelona Wine Bar. If we’re hanging out with friends with our kids, we love the Children’s Museum, the Denver Zoo, and going to Casa Bonita to watch the cliff divers (though the food definitely leaves something to be desired 😂).
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My family has always been my biggest support for me. They have spent countless hours listening to me, helping me plan, rearranging schedules for me, and even helping me bake! I couldn’t do any of what I do without their support. I’ve also found a great support network in The Denver Boss Babe Collective and they are an invaluable resource and have kept me going during the challenging times.
Elegant Adventure Photography