We had the good fortune of connecting with Sara Geist and we’ve shared our conversation below.
Hi Sara, is there something that you feel is most responsible for your success?
The success of my business is directly related to the relationship I have with my own integrity, and how I show up to support my clients. My Brand is about understanding, honesty, consistency, and thoughtfulness. My career allows me to glimpse into other people’s lives. They trust that I will listen to them and respect my skill set. They know that I will incorporate what we talk about and apply it to their hair. A core value I bring to my work is understanding. Understanding to me means respecting my clients and each of their individual circumstances in their lives. Things come up and I want to be supportive and understanding of my clients needs. My process involves a thorough interview and understanding of their daily lives, creating a style that is versatile and easily replicated. Honesty is how I try to live my life day to day, so it makes sense that I incorporate that into my career. Open honesty allows my guest and I to be on the same page with their styling needs and wants. This also allows my guests, over time, to let their guard down and speak openly with me. This honest approach allows our relationship to grow creatively and consistently over time. When my guests walk out of my salon with their head held high, feeling empowered, I know that I have done my job. Consistency is a must in my profession. It’s hard to build a relationship with someone if they don’t know what they are going to get when they walk out the door. I like a balance of using my own creativity and skills with meeting my clients needs when it comes to their personal style. My prior experience in teaching younger students has contributed positively to my career as a stylist. This laid the foundation for the importance of consistency and to keep educating myself. Finally, thoughtfulness is the glue that binds all these ideals together. Thoughtfulness is what everyone in this world needs, especially right now with a global pandemic. When speaking to my guests I want to keep in mind all the factors that make up their life. I want to be thoughtful in how I speak to each person and know that I am giving them the best service I can. I have said to many of my clients “I want you to be able to feel your best even when you aren’t sitting in my chair.” That’s my job at the end of the day. I help to build confidence in each guest so they can go out into the world and add something positive to it.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My drive to always be learning sets me apart from others in my industry. Attention to detail has pushed me to grow, to propel my career forward. This industry is never easy, starting a salon in a pandemic hasn’t made it easier but I grow and learn as I go. Overcoming challenges are a day-to-day process. The best advice that I have in overcoming challenges is to always remember that no one ever did something worthwhile their first time around. There has been a great deal of introspection and giving myself some grace when I do mess up, make sure that I learn something from any mistakes I make. The time that we have on this earth is fleeting, we should make the most of it while we can by never compromising who we are and what we love.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
When I have visitors we tend to head to the Rhino District to grab a beer or shop at one of the small boutiques in the area. I used to bartend at Finn’s Manor, so we always stop there to say hi to old co-workers. Through out the week we will make a trip to Golden for the beautiful farmer’s market. Then up to the mountains for a day to hike and enjoy being away from it all. But there will also be time for a home cooked meal on my back patio and my little pup, Charli.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I dedicate all of this to my mother and father, with out them I wouldn’t be the person I am today. My family and friends have supported me through all the bumps in the road, their support is essential to my success.