We had the good fortune of connecting with Sarah Lewis and we’ve shared our conversation below.
Hi Sarah, is there something that you feel is most responsible for your success?
I’d have to say, longevity & love. I’ve had my business for 11 years now, she’s had many ups and downs, and I’ve learned so much through trial and error along the way. I finally feel now that I have things dialed in, and have grown my customer base to support her ~ but it’s been quite the journey! I’ve learned to focus on what works, and quickly pivot what something doesn’t work. Secondly, I absolutely love my job! I never stop working, but it never feels like work. For example, while doing yoga, I’m brainstorming design ideas. While hiking, I’m taking photos of my jewelry in nature. While I’m packing orders, or setting stones in my studio, I’m listening to music, or podcasts, and thoroughly enjoying myself. Even now, as I answer these questions, I’m drinking tea, my cat is in my lap, and I’m grateful for this introspective exercise. In these ways, my ‘work’ and ‘play’ lives are beautifully intertwined, and this has allowed me to put an incredible amount of energy and dedication into my small business. I don’t even think of it as running a small business, its just living my life! This passion, along with the many years I’ve dedicated, is what has been the true key to my success.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I design and create jewelry featuring natural crystals and stones, set in silver, brass & gold! I source and sell bohemian home decor and ritual offerings as well. I believe that my unique aesthetic is what sets my brand apart ~ polished, modern bohemian. Hiouchi Jewels is for the down-to-earth woman, who also loves to dress up and sparkle on the dance floor! I try to keep my collection moderately priced ~ a blend of affordable fashion jewelry and artisanal luxury pieces. I believe in the power and energies of the crystals and stones that I use, and often think of the jewelry as just a vessel to hold them, as if framing works of natural art. I’ve had my business for 11 years, and I’ve had many challenges along the way, but in the last few years, have really found my groove. Art school taught me technical jewelry making skills, my time working for Free People taught me about the fashion industry and how to be a designer, and 11 years trial & error, self-learning and sheer grit, taught me how to run a small business. I’m so grateful for the support of all of my wonderful customers. It means the world to me, that so many women wear my jewelry! That my art can complete her outfit, help her give the perfect gift, or treat herself. That my pieces can be an expression of her inner beauty, or carry a deep, personal meaning. That she might wear a piece of my jewelry every day, and pass it down to her daughter. That I can share my wearable art with the world, and support myself with my small business ~ I have to pinch myself every day
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Well, I just recently moved to Evergreen, and I love it here so much! I’d say come see my jewelry studio here in the Mountains, then we can hike Maxwell Falls, walk around Evergreen Lake, and get drinks at Cactus Jacks! A show at Redrocks is a must for any visitor to the area. (not currently, but pre & post COVID) Favorite places & things to do in Denver ~ my favorite Yoga classes are at Rooted Heart and The River. My favorite restaurants are Watercourse and City O City. I love Jazz in the Park in City Park, and seeing shows at the Fillmore. The Botanic Gardens is a great place to bring visitors!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My family ~ who’ve always believed in me & supported my creativity. The Mesa Art Center (while I was living in AZ from 2002-2004) gave me a creative space to practice my glass blowing & ceramics, and also where I learned lapidary – cutting & polishing crystals & stones. Savannah College of Art & Design, where I learned the technical skills of jewelry making. Free People ~ my first job after college, where I leaned about the fashion industry and how to be a designer. Midnight Rambler Boutique ~ welcomed me in as a collective co-owner, when I moved to Denver 2 years ago.