We had the good fortune of connecting with Scott Earnest and we’ve shared our conversation below.

Hi Scott, we’d love to hear more about how you thought about starting your own business?
I have always enjoyed entrepreneurship. The challenges that come with starting a new business are exciting and demanding. Having a vision that one day will materialize into a means of economic support is an exciting notion. Working to develop long-term goals has been the driving force.

Let’s talk shop? Tell us more about your career, what can you share with our community?
In my twenties and thirties, I was engaged in high altitude mountaineering. It really molded me into the person I am. The expeditions I went on were so challenging, the goals always seemed so lofty, and the road I had to traverse to get there so daunting. Through that, I developed discipline. That discipline would be essential in starting and running my own business. There is a real element of creativity that comes with entrepreneurship, and it is that aspect of business ownership that truly excites me. Later, after mountaineering dissipated, I got involved in agriculture. Specifically, hemp cultivation. I was intrigued with the possibilities that hemp could offer to consumers. The hemp plant is a fascinating species, it has so many different potential uses. It was at this time that I collaborated with my now business partner, to form Premium CBD Concepts. The most difficult part of business ownership comes with the failures. I have found that being successful comes at the expense of enduring many losses and failures. The challenge is maintaining tenacity. It is easy to become discouraged when things do not go as planned. I have had to learn to accept that things do not always go the way I planned. I have taken the lessons learned, the passion of cultivating hemp and its benefits, and married that together in Premium CBD Concepts. An attempt to create a truly honest brand, that is supremely focused on the customer experience.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My best friend is coming to town to visit, and we are going on an outback excursion in the Rocky Mountains. We would get packed up at my house, grab lunch at the local pub, and head to the trailhead. Our goal would be to summit a couple select mountains, take amazing pictures, and spend some quality time catching up by a warm fire, sitting around our campsite high in the Rockies. There is a real spiritual connection one feels, standing on a mountain summit. I find a sense of renewal, energy and freedom that comes from the mountains, its why I moved to Colorado 26 years ago.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
The shoutout goes to family. They have been a staunch supporter, no matter how out there the ideas may have seemed at the time, or the difficulity that laid ahead.

Website: www.PremiumCBDconcepts.com

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