We had the good fortune of connecting with Tamerica Shelly and we’ve shared our conversation below.
Hi Tamerica, can you walk us through the thought-process of starting your business?
Growing up art played a big part in my family. I remember having coloring contests with my brothers and my mother coming home from work to draw with us. After high school, my mom told me to go to school for something I would definitely get a job in and make money. So I went to school for early childhood education and care and got my degree. I became an English teacher in Japan but my heart was not in it. Six years later I went back to school to become a graphic/web designer. I finally got to follow my passion again. Along this journey I became a wife and mother of three boys, so my focus was mainly on my family. Until one night in 2017 I created Tam avenue. Why? because I needed something to call my own and I knew that would be Tam Avenue. It was a must I carry the title of being a CEO along with mother, wife, daughter, and sister.
What should our readers know about your business?
Tam Avenue is a graphic/web design business where I help small business owners with their branding. It’s my mission to make sure I bring my client’s vision to life in graphic/code form. Tam Avenue gives its clients its branding voice. My proudest moments along my journey would be seeing my clients launch their business and hearing all of their success stories. The process of starting my business and keeping it afloat has not been easy. I’ve come across so many roadblocks and obstacles along the way, and each of those has molded myself and business into what it is today. My biggest challenge would be balancing my life along with being a business owner. Being a mother and wife takes most of my time. I’ve passed on plenty of clients because of my family and I’ve also missed quality time with my loved ones because of my business. I’m still trying to find a balance and I know this will always be a challenge for me. My motto is “I took a break from my business because I became a mommy now I’m grinding because I am one” My biggest lesson would be working overtime and making little to nothing. I thought that maybe if I set my prices low I would attract more clients and build an awesome portfolio. But I was wrong… I worked too much and started to dislike being a graphic designer because I felt like I was being taken advantage of. I couldn’t hold anyone accountable for that but myself. Once I adjusted my prices to match the quality of work I was providing my business took off and I enjoy it each and every day.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My success wouldn’t be possible without my mom. She is the reason I strive to reach higher goals. My husband and kids give me all the motivation I need. And also, my cheer squad which are my closest friends
Photos of my family and also Me Home Stead Photography https://www.instagram.com/homesteadphotographycompany/