We had the good fortune of connecting with Tara Stravinsky and we’ve shared our conversation below.
Hi Tara, let’s start by talking about what inspires you?
Inspiration has a lot of different mediums. It can be like a spark or it can be a whisper. It can come at 2am or a random Tuesday afternoon. Despite inspirations’ varied conduits, I find that most of my inspiration comes from fashion. Specifically, 1950s fashion when the female hourglass silhouette was studied and designed for. I love this era of fashion. From the birth of rockabilly subculture to introducing a seductive form of fashion, the pinup. From pencil skirts to halters, this era of fashion was all about feminine sex appeal. I look at fashion icons like Grace Kelly and Marilyn Monroe often to see how they dressed and accessorized and love bringing a modern twist to it.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Tyes By Tara was founded with a spark of inspiration after wearing a Halloween costume with a lacy school girl necktie. I was fascinated by the juxtaposition of the soft feminine details and the strong masculine symbolism that existed in this single costume accessory. I loved it so much that went on a search to find more. I seriously looked in every department store, boutique, Halloween shop and online store at the time, cannot find anything like it. So, I decided to teach myself and make my own. At the time, it was just fun. My intention was to make something that I liked and wanted to wear. At first, no one really cared and no one really bought anything. But one boutique in Denver picked it up and that gave me the inspiration to keep going. Then, I got a little press on a local TV station, Denver Fox31. And then, I made more connections and I got the chance to go to the Playboy Mansion and be apart of their Wounded Warrior Halloween party. Pretty much the next five years were little glimmers of inspiration that nudged me forward to keep going even when it was hard, I was pretty broke and I was working multiple jobs. I continued to send out samples to stores, to magazines and kept designing and working on my website. One morning, I got up pretty discouraged and frustrated and went to check my email, and I got what looked like an automated email and I was about to delete it, but then, I realized it was a purchase order. An order from a lingerie chain in the Midwest and it was an order for $5000. I remember I just sat there in silence and then, I broke into tears. I finally felt like this was a legitimate business. This order funded my first tradeshow in Las Vegas and allowed me to make the connections to move forward to where I am today.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love when out of town friends come to visit! I would first take them to the Halcyon in Cherry Creek. I love the vibe there. It’s not overcrowded, amazing drinks and a beautiful view of the city. Next, I would stop by 16th Street Mall and Larimer Street so that they could see more of what downtown was like. Then I would head up to Morrison and hike around Red Rocks. Maybe even do Yoga on the Rocks. After that, I would seriously spend rest of the time in the mountains. From Vail to Aspen, going on gondola rides to hiking, there is so much to enjoy in Colorado high country.
Who else deserves some credit and recognition?
I would like to give a Shoutout to my amazing parents. From coming with me to my first trade show in Las Vegas in 2009 to packing orders when I was over my head, they have unconditionally supported by pursuit of entrepreneurship. And for that I am forever grateful.
Tyes By Tara, LLC.