We had the good fortune of connecting with Viktoriya Yurkovetskiy and we’ve shared our conversation below.
Hi Viktoriya, what’s something about your industry that outsiders are probably unaware of?
Being compliant with the lactation accommodation laws and providing the actual support that company breast- and chestfeeding employees need are oftentimes not the same thing. While checking the box providing the minimum (the space where employees can pump and/or breastfeed and allowing them to take breaks to do so) is great, many employees, however, report feeling lack of support from their employers. Benefits evolve and employees expect more, while employers use benefits packages to gain competitive advantage. While making sure the new parent has a private space where to express breast milk seems like providing everything that parent needs, there are so many other factors that play a role in milk production, as well as successful milk extraction. Educating the parent on how to get the best output for the time they spend expressing, providing welcoming design and room set-up, equipping the room with all the necessary accessories and supplies are just to name a few.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I run Corporate Breastfeeding Support where we empower employees to return to the workplace after having a baby as valuable, contributing and focused members of the team. We do that by working with employers helping them build their new parents benefits offerings centered around the needs of new breastfeeding families. Getting the word about our services out was not easy, but our current clients did an amazing job referring others to us and providing testimonials. We are very flexible and easily approachable. Our services are easy to customize to fit the needs of the client. And we work with most major insurance plans for our lactation services, which is something the company is already paying for, so why not use it.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
In Colorado we’d definitely be going to the mountains. Whether you ski or not, mountain towns have that special flair about them that makes you feel very laid-back and unconstrained. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Two Smart Girls Marketing Coaches