Deciding to work for yourself is often cited as the best decision folks in our community have made. Hearing the same response over and over led us to ask them about the next best decision folks have made and we’ve shared their responses with you below.

Gabby Jockers | Boudoir Photographer

To stick with it. To maintain a positive and optimistic attitude even when it feels like I can’t get anything right, like leads aren’t knocking down my door to work with me, when I don’t see the results from my efforts. I recognize that building a business from scratch is not an overnight thing – it takes time! It can take months, years even before starting to see huge payoff. But I’m 100% committed to the business I’m building because I know that it is my vehicle for fulfilling my purpose, or dharma, which is to help women connect to themselves on a deeper level and shut up the inner critic that’s wasting their time, money, and energy on telling them they’re not good enough. Because when we stop wasting so much energy talking sh*t to ourselves, we free up soooo much to fulfill our potential and have a positive impact on our community. Read more>>

Elyse Kelly | Director

In 2012, I decided to pick up my entire life (I had been living/working/going to grad school in LA), and move back to the east coast. Not only did I leave LA, but I left the entire animation industry behind. I didn’t have a concrete plan beyond knowing that I was burnt out and needed a change. Most of my friends and colleagues thought I was crazy, and would ruin the trajectory of my career if I left. And to be honest, in the moment, I didn’t know what the decision meant for my career. But I did know that it was the right decision for me and my life in that moment. Read more>>

Ayme Houston | Charcuterie Business Owner

The most important decisions I’ve made that I contribute to the success of my business were learning how to manage my time and the value of being generous with time. When I started, I found it easy to fantasize about my dream business and what it might look like, then, when I decided to take the leap I set an unrealistic deadline based on that fantasy. My schedule quickly became unsustainable and I was pushing myself to work 10-12 hour days most weeks and weekends to meet a deadline that had nothing to do with the reality of growing a business. Read more>>

Ayme Houston | Charcuterie Business Owner

The most important decisions I’ve made that I contribute to the success of my business were learning how to manage my time and the value of being generous with time. When I started, I found it easy to fantasize about my dream business and what it might look like, then, when I decided to take the leap I set an unrealistic deadline based on that fantasy. My schedule quickly became unsustainable and I was pushing myself to work 10-12 hour days most weeks and weekends to meet a deadline that had nothing to do with the reality of growing a business. Read more>>

Jamie Rowen | Musician and Songwriter for Stray Local

The single biggest decision that has changed the trajectory of our career as indie musicians has been the choice to combine our two passions of music and running. Often on our tour route we will perform and participate in running events around the country. We took the risk to become full time musicians in 2019 and since we are independent we needed to figure out how to book a national tour without the support from a label or team. Hannah and I looked to reoccurring run clubs and racing events as new potential gigs. Read more>>