We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Micki Klawes | Owner & Baker at The Petite Cakery

The principle that matters to me most in my business is customer satisfaction. Every item is made to order and is designed to tell a story based on my customer’s vision and specifications, and my role is to create each item to surpass their expectations. Read more>>

Reach 1 | Musician & Entreprenuer

2 quotes from my aunt that I have grown to live by. 1. “Everything happens for a reason.” 2. “Life is a beautiful thing.” 1. Reminds me that everything happening in my life, good or bad, is to push me toward the life I asked for and work so hard to live out. Read more>>

Kate Britton | Education Director at Verge Theater, Casting Director, Actor, Yoga Instructor, Mom, Tea Drinker

Kindness and integrity. How we treat people matters. Sometimes our culture interprets kindness as weakness, which is so far off the mark. It takes strength to use empathy and move through the world with a heart centered approach, even if you aren’t being treated kindly. Read more>>